Marketing Agencies throughout the UK have come together to launch the “Save 2021 Sale” in a bid to revive the economy. More than 30 agencies have signed up to offer a 33% discount off their first three months work – the time it takes to prepare a new campaign. The initiative, pioneered by ad agency […]
The world’s leading tourism group, TUI, today announced the appointment of Leo Burnett as its creative agency of record across Europe. Leo Burnett was selected after a four-way competitive pitch between incumbent VMLY&R London, Leo Burnett, Fold7 and TBWA\London. Leo Burnett will handle all aspects of the TUI brand in Europe, spanning creative output and […]
Publicis Groupe UK is extending its capabilities in the gaming and esports space. Publicis Play will offer clients an end-to-end gaming solution which spans media, production, data, commerce and creative Publicis Play will operate across disciplines, with experts from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry offering streaming, gaming and esports solutions
Publicis Groupe UK is today launching Publicis Play, a specialist gaming proposition, built from strategic and creative collaboration across the business. Publicis Play will be staffed by a core team of 10 specialists drawn from Publicis•Poke, Publicis Sport & Entertainment and Spark Foundry, with the ability to flex and scale around new and existing client […]
David joins from Nuffield Health where he was Director of Brand, Marketing & Digital – a role in which he was instrumental in Nuffield becoming the UK’s most trusted Health & Wellbeing brand. He has over 25 years global strategic marketing experience, 10 years agency side with WPP, working with brands such as Mars, Pedigree, Anchor, Carlsberg […]
Management consultancy Ebiquity plc announces the appointment of Stewart Li to the role of Managing Director of China to support recent growth and increasing demands of their clients in the region. Stewart brings over 30 years of experience in Media Management, MarTech/AdTech and has a proven track record in delivering P&L, innovating business strategy, and developing new businesses. Stewart has developed practical SaaS knowledge of DMP/CDP, precision and programmatic solutions at Dentsu Digital and DeepZero iPinyou. He is resourceful and well-connected in […]
Zenith forecasts that 2021 will be a year of ‘refocusing’, with new communication and media opportunities Consumers will be open, more than ever before, to new products brands and categories The majority of consumers now expect no-fee, last-minute cancellations when considering services · AR to become a mainstream opportunity
Zenith UK releases their annual consumer trends report The View Today, Zenith UK released its annual consumer and cultural trend report, The View, which analyses the year that’s been and places predictions for the year ahead. Zenith forecasts that 2021 will be a year of refocusing and new communications opportunities, leading to a ‘fresh start’ […]
D&AD announce the appointment of Laura Havlin as the organisation’s new Head of Content. Stepping up from her previous role as freelance content strategy consultant and Editor in Chief of D&AD’s first digital Annual, Laura will now join the non-profit creative association in a full time position, dedicated to optimising and growing D&AD’s digital content […]
As part of its latest investment plans, The Ozone Project has opened the virtual doors on a dedicated, Manchester-based regional hub to super-serve agencies and advertisers in the North. The creation of the northern hub sees Bill Dennett join the premium digital advertising platform in the role of Senior Agency Partner. As Ozone’s first regional […]
Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit. The digital advertising and marketing services firm, which has been sealing deals for content on Facebook and Alphabet Inc’s Google, said […]
It’s that time of year again where we reflect upon the prior year and make informative predictions for the months ahead in order to adjust our business activities and refocus our strategies. Unsurprisingly, due to the nature of 2020’s events, just about every industry and business will be looking to 2021 with hope and optimism, […]