Independent agency CreativeRace have announced a number of key hires in 2020 to support the delivery of their growth plans, including expanding their service provision to include a dedicated PR and social integrated agency proposition. Despite challenging market conditions this year, CreativeRace have remained committed to propel the agency forward by investing in the talent to produce […]
Independent global media advisors, MediaSense’s Media 2020 study, finds media transformation has been accelerated due to COVID-19, with brands having to work in more integrated and consumer centric ways, however agency models are still lagging behind clients’ expectations. This latest industry-leading Media 2020 report surveyed over 100 global marketers consisting of CMOs and Directors, providing a barometer for […]
Looking at trends that will define media, tech and marketing in 2021, amp – world-leading sonic branding agency – has earmarked the four key audio technology trends that we need to be listening to. Based on interviews and interactions with more than a hundred leading brands, amp has identified the areas of sonic branding and tech innovation […]
JDO, the global brand design agency, has today announced the appointment of Ashleigh Steinhobel to the role of Senior Strategist. Joining from Pearlfisher London, Ashleigh brings a wealth of experience to JDO’s growing strategic offer and will work across the agency’s broad portfolio of international clients including: Shell, Pepsi and Dove. “JDO is at a very exciting time […]
Thomas Bjerg, founder of award-winning creative agency Very, and Farah Dib, former creative strategist at AKQA and Droga5, have partnered to launch TwentyTwenty Agency to support brands to combat loneliness and build community to contribute to a more inclusive future. While 2020 has proved a challenge, partners Farah and Thomas have felt a rousing call […]
T-shirts and other merchandising products, which would be at the events of 2020 that did not happen, are for sale online and the revenue reverts entirely to support the Audiovisual Union.
In response to the serious impact on the events and entertainment business (music festivals, plays, marathons, exhibitions, all sorts of events), caused by the Covid-19 pandemic, a group of entities created an online platform that aims to help the Audiovisual Union. Uncancel Collection 2020 (ENG) from Stream and Tough Guy on Vimeo. Because 2020 doesn’t […]
- Reddington joins following nearly 24 years at Carat Manchester - Will provide additional client leadership across the agency’s BBC business
Havas Media Manchester has announced the appointment of James Reddington to the newly created role of Managing Partner. Reddington joins the agency following nearly 24 years at Carat Manchester, where he was Group Business Director, overseeing clients including Barratt Homes, Manchester Airport Group and Greggs. In his new role, Reddington will provide additional client leadership across the agency’s BBC […]
Programmatic TV buyers can reach audiences on Samsung TV Plus, a free, ad-supported streaming service, allowing brands to run full-screen, in-stream video ads in a brand-safe, premium environment.
Samsung Ads Europe, the media and advertising division of Samsung Electronics, announces that advertisers across Europe now have the ability to access Samsung Ads’ premium video inventory programmatically via their preferred DSP, with direct access to Samsung’s proprietary audience segments powered by automatic content recognition (ACR). Advertisers in EU5 (UK, France, Germany, Spain and Italy) […]
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability and impressions within complex gaming environments. The patented invention is one of the core functionalities of Adverty’s leading in-game advertising platform.
Adverty, the leading in-game platform for advertisers, agencies and game developers, today announces the notice of allowance for its in-game ad viewability technology patent by the United States Patent and Trademark Office. The technology, called BrainImpression™, is a groundbreaking method for determining ad viewability and ad impressions, for example, when an advert is considered as […]
The Perception Index study analyses non-conscious responses to campaigns from 50 different brands, including BMW, Dove, Honda, Tag Heuer and L’Oréal
Integrated production studio, Saddington Baynes, has announced today the release of its Perception Index study. In a world-first, Saddington Baynes’ initiative aims to help brands connect with their audiences on a deeper emotional level by leveraging consumer insights to inform campaign production. The industry-wide benchmark offers an in-depth analysis of the emotional effectiveness of hundreds […]