Saatchi & Saatchi has appointed Raph Basckin as Executive Creative Director, further strengthening its senior creative team led by CCO Franki Goodwin. Raph will work closely with Franki to deliver her creative vision for the company. His new role will see him head up creative for one of the company’s three squads. Formerly Group Creative […]
Adaptation of Backstreet Boys track brings humour to the ‘Refreshingly Irish’ campaign DLMDD, the music supervision and sound branding agency, has produced the new soundtrack to Diageo’s Rockshore Lager as part of its Refreshingly Irish campaign, with a witty parody version of Backstreet Boys’ As Long As You Love Me. With a nod to Irish humour, the soundtrack is […]
InMobi, a leading provider of content, marketing, and monetization technologies that help businesses fuel growth, has appointed industry veteran Inderbir Singh Pall as the new Chief Technology Officer (CTO) for InMobi Advertising Platform. With more than 10 years of experience with InMobi, Pall will play a crucial role in elevating the company’s technology roadmap, spearheading […]
Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been selected to serve the marketing needs of TDECU, Houston’s largest credit union. Doe-Anderson, the oldest independent ad agency in the U.S. –partnered with storied brands such as Maker’s Mark and Carrier – has been […]
Indie Boston agency Colossus awarded creative and strategy duties after competitive pitch As leading wellness brand New Chapter furthers its success through unique product offerings and strategic marketing, the company sought out a partner that would both align with their brand values and bring a unique energy to the assignment. After a competitive pitch process, it was Colossus that […]
By Steve Olenski, SVP Engagement, System1 It’s holiday planning time, with upwards of 25% of revenues on the line for retail brands in the fourth quarter. What creative treatments will ring registers amidst the crowd of holiday creative? And what will create long-term brand impact? Marketers can skip some guesswork by tracking holiday ads that have scored […]
B2B specialist AdTech PR agency awarded TITAN PR Team of the Year, Female Executive of the Year and appears in both PRovoke UK and Global fastest growing agencies list The International Awards Associate (IAA) and the TITAN Women In Business Awards have made a resounding impact on the global business landscape as they wrap up […]
Rasika Narang joins the New York-based company, bringing deep experience in growth leadership to the newly created position. StrawberryFrog, the world’s first Movement Thinking™ company, today announced they have hired Rasika Narang as the agency’s Chief Growth Officer. In this newly created position for the company, Narang will apply over 15 years of experience as […]
Public Label, North America is expanding their creative offerings by bringing on board two award-winning professionals with deep backgrounds in building omni-channel brand experiences. Bruce DeFrees joins Public Label as Executive Creative Director, leading a team of passionate, energized creative thinkers to deliver results for Public Label’s roster of clients, while working with the leadership […]
Mondo Robot—a digital product agency that transforms business through design and technology—has hired Dave Rowley as its executive creative director. Rowley is a digital creative leader with an extensive track record of bringing innovative interactive projects to life. He will direct the vision, team, and execution for all of Mondo Robot’s design disciplines to ensure the […]