Ad agency MUH-TAY-ZIK / HOF-FER, part of the VCCP network, has announced the promotions of three long-term team members; Carolina Cruz-Letelier adds Managing Director to her title, Henry Fernandez has been promoted to Director of Business Evolution, and Katie Ramp adds Director of Operations to her title. These promotions demonstrate the three’s long-standing loyalty and years […]
Sam Robson, renowned senior sound designer and Board Member at 750mph, has joined No.8 as Creative Director of Audio and Partner of the business. With over 20 years of industry experience, Sam has been involved in some of the most iconic advertising campaigns in recent memory, with a skill set encompassing TV, cinema, online and radio. His […]
International digital agency Dept’s latest addition in the U.S. bolsters both agencies’ services and geographic reach with a client and culture-first perspective
Branding and digital design agency BASIC®, best known for their work for Google, KFC, Herman Miller/Design Within Reach, Patagonia and Airbnb, has joined Dept, a leading digital agency in Europe. This marks an exciting new chapter of growth as Dept continues its expansion into the United States. Together, both companies will broaden their geographic footprint as well […]
Misha Dhanak, the co-founder and former CEO of The Romans, has joined Spacehive as its new CEO.
Dhanak, who left consumer agency The Romans last July, began her role earlier this month. She replaces Chris Gourlay, founder of Spacehive, who is stepping down as CEO and will join the Board. Founded in 2011, Spacehive enables users to crowdfund projects that make local places better and recent successful projects include the regeneration of Leyton […]
Brands Will Waste 99.9% Of Banner Advertising Spend This Year
Brands will waste 99.9% of digital advertising spend on digital banners, this is according to the findings of an independent report published by business messaging intelligence experts, Mobilesquared. This highlights the extremely poor return on investment achieved by digital banner advertising today—for every $1 million invested, just 0.1%, or $1,000 derives value for brands, resulting […]
Guy Moore and Pete Bracegirdle have both left VCCP London to launch a new creative company Creative Coalition. “Covid has accelerated the trends and pressures we have been seeing for years on the traditional agency model. It has revealed some awkward truths but also a great opportunity to offer marketeers an alternative that is built for […]
Siani, one of Italy’s most awarded creative, joins Serviceplan Group from DLV BBDO
Serviceplan Group, Europe’s Number one independent agency group, has appointed Stefania Siani as CEO and Chief Creative Officer of Serviceplan Italy. Serviceplan Group welcome Stefania Siani as Chief Creative Officer and CEO of Serviceplan Italy. Siani moves to Serviceplan Italy from DLV BBDO and Proximity BBDO, where she held the position of Vice President and […]
Little Moons, the mochi ice cream company, has appointed Lucky Generals to its agency roster as it looks to build on its already rapid growth across Europe. It picked up the account after the chemistry stage, which included two other agencies. Lucky Generals will be briefed with creating Little Moons’ entire brand platform, which will […]
More than half of UK and Irish businesses plan to run their Black Friday campaigns as planned or with further investment than originally planned, despite the ongoing impact of the coronavirus pandemic. This could spell good news for customers in the UK and Ireland after a bargain on Friday 27 November, with 55.4% of businesses […]
RAPP is rebranding its strategic consulting offer as the Experience Team and has promoted Caroline Parkes to head the division in the new role of Chief Experience Officer, leading a group of 41 experience strategists. Parkes, who was previously Head of Strategic Consulting at RAPP, reports to the agency’s Global Chief Strategy Officer, Shiona McDougall. […]