Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented […]
Company rated 9/10 by clients on The Drum Recommends
As it reaches 13 years in business this summer, Loom Digital is celebrating its best ever half-year financial performance. The Bristol-based digital agency has scooped 11 new clients in the past six months, including LITELOK – the brand behind the world’s lightest bike locks; fuel storage solutions company, Western Global; and summer school provider, Summer Boarding Courses […]
UK-leading B2B data list provider mib Business Data has officially joined with sister company Let’s Run Social to create Let’s Run Marketing. Run by social media marketing specialists James Urquhart and Nick Boddington for the last 12 years, Leamington Spa-based mib Business Data provides organisations with GDPR-compliant data – specialising in the automotive sector – […]
Creative agency EveryFriday has been appointed by Ashman, an exciting new banking proposition, to evolve its strategic brand positioning, expression and go-to-market launch. Ashman, which was founded by real-estate entrepreneurs Ashkin Mittal and Manhad Narula, plans to transform the banking experience for property SMEs (small and medium sized enterprises), a £90bn market opportunity. […]
Fentimans, the botanically brewed soft drinks and mixers brand, today releases a bold new identity for its range of mixers with the first campaign from its newly-appointed lead creative agency Orange Panther Collective (OPC). OPC, the ad agency that specialises in building next big things, has released ‘Botanical Alchemy’, a distinct and emotive creative that […]
Wolff Olins, the global brand consultancy, has boosted its top creative team with a new global hire, based in LA, in a period of rapid growth for the business. Thomas Wilder joins Wolff Olins’ leadership team this week as Global Principal for Design. He will work alongside New York-based Executive Creative Director Jan Eumann, and […]
- New business unit aims to put the “why?” of the metaverse before the “what?” - Virdi has more than 20 years’ experience of applying innovation thinking and knowledge to embed immersive strategy at the core of global organisations including Facebook, Charlotte Tilbury and the BBC
Harbour appoints Adipat Virdi to lead new metaverse offering Harbour Immersive
Adaptive streaming video advertising from the partnership between SeenThis and Adverty brings innovative programmatic video ad formats to the gaming world for the first time
Adverty AB today unveils a global partnership with Swedish technology company SeenThis; the partnership enables streamed video advertising to be delivered into live-gaming environments for the first time. The groundbreaking collaboration will allow advertisers to stream video creative programmatically through their preferred DSPs into Adverty’s gaming inventory of IAB standard display banners, setting a new […]
Red Brick Road appointed by online retailer LoveCrafts for global consumer advertising launch.
The leader in the attention space uncovers the dynamic relationship between creative, context and attention as marketers continue seek more accurate and meaningful campaign measurement data
Attention measurement and optimisation provider Playground xyz has published a ground-breaking study on the relationship between context, ad creative and attention, as it continues to position itself at the forefront of the attention space. In what stands as the world’s biggest study into context and attention, Playground xyz addresses the specific topic of context and […]