adam&eveNYC and DDB San Francisco have won a pitch for the global launch of NBA 2K23, the latest version of the wildly popular NBA 2K basketball video game. The simulation basketball video game franchise is renowned for redefining what’s possible in sports gaming. The campaign will aim to attract new gamers across a number of […]
7th July 2022: Rania Robinson, CEO & Partner of Quiet Storm, has begun her term as President of WACL, taking over from ITV’s Kate Waters, with an inaugural speech at WACL’s first in-person AGM in three years. Speaking to the over 200 Women in Advertising and Communications Leadership members gathered at an event that was […]
Charles Trevail becomes Executive Chairman NEW YORK– Interbrand today announced the promotion of Gonzalo Brujó to Global Chief Executive Officer. Brujó succeeds Charles Trevail, who will take on the role of Executive Chairman. Previously the Global President of Interbrand, an Omnicom Group (NYSE: OMC) company, Brujó steps into this leadership role with expansive experience and […]
The Fantastical Adds Happy Valley to Client Roster
● Research is based on surveys and interviews with 4,560 US and UK consumers ● 40% of UK Gen Zs are already active in the metaverse ● 55% of UK brand marketers already have budget set aside for marketing activity within the metaverse that has been taken from other marketing channels ● 60% of UK brand marketers would be willing to give up creative control for a metaverse campaign to work with a creator who understands the metaverse better than they do
Global creator marketing agency Billion Dollar Boy (BDB) has today unveiled a major new study which sheds light on the opportunities offered to brands by creator marketing, as we enter the era of the metaverse. With Citi predicting that the metaverse economy could be worth $13 trillion by 2030, BDB set out to understand consumer, creator and industry […]
Create Not Hate participants start work with the John Lewis Partnership
AML Joins Selbey Anderson
Alibaba Entrepreneurs Fund-backed SaaS omnichannel social commerce platform SleekFlow hires UK sales director and pledges to create dozens of highly skilled tech jobs following major funding round led by Tiger Global, which has previously invested in Facebook and Bytedance
SleekFlow launches in the UK following $8m series A funding led by Tiger Global
Passendo enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company
Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat