Forever Beta Group, the integrated creative and innovation business, is launching a strategic sustainability consultancy. Called Beta Good it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19. Olivia Stancombe, Senior Strategist […]
Creative agency HeyHuman has announced the hire of Henry Moffett as business director.
He will report directly to Neil Davidson and Liz Richardon, agency CEO and managing director/partner respectively. Moffett will drive business growth and awareness of HeyHuman’s in-house neuroscience testing, HeyLab; and its on-site creative capability, HeyStudio. This will all be in close collaboration with Aoife McGuinness, the agency’s expert neuroscience consultant. Prior to HeyHuman, Moffett spent […]
The FAB Awards provided a bit of much needed cheer this week with the 22nd Edition of their Awards streamed “online” due to the Covid situation. The beautiful and exclusive Hurlingham Club in London was swapped for a “virtual” Awards Presentation streamed exclusively on YouTube in honour of the Finalists and Winners of The 22nd FAB Awards! FAB extended and […]
Burger King have been named The YouTube FAB Brand / Marketer of The Year at the 22nd edition of the International Food and Beverage Creative Excellence Awards (The FAB Awards), bagging an impressive 4 x Gold FAB Awards and 2 x FABulous ( Best in Show ) Trophies at The Awards The calculations included the brand’s performance at both the […]
As part of Pride celebrations this year, Global Pride is organizing the first international virtual Pride festival to be hosted on Animal Crossing, the popular social simulation video game series. The festival is one of the activities supporting Global Pride 2020, which was launched this year on April 1 as a partnership between InterPride, the […]
VCCP Media has been appointed to handle all media planning, buying and brand partnerships for English sparkling wine producer Hattingley Valley.
Hattingley Valley is one of the most respected producers of English sparkling wines in the country, with wines recognised in competitions across the globe. To celebrate its 10-year anniversary, Hattingley wished to take a brave move to invest in something new and different, to appeal to a broader audience. The winery decided to seize the […]
Why is it that, on average, we are unhealthier than we have ever been yet the healthiest amongst us are the fittest of any previous generation? How can a whopping 13% of the world’s adult population be obese at a time when we are spending over $4.2 trillion on the global wellness category? In fact, the wellness […]
Mobile and web app development agency, Cuhu, part of the Inc & Co group collective, has launched an innovative new app to challenge negative mental health, addictions, anxiety and stress. Manchester-based digital agency Cuhu has worked with qualified therapists to develop Orpheus. Orpheus has been specially designed to rapidly and effectively help the mental health […]
My position as a gay, black entreprenuer gives me a certain perspective on the reawakening of the Black Lives Matter movement during Pride month. I know how it feels to live as an intersectionality oppressed individual. Being LGBTQ+ is hard. Being black is hard. They present different challenges and together present further struggles to overcome […]
Real-time footfall uplift data tied directly to advertising activity informs marketing spend to maximise influence on customer behaviour Self-serve model increases transparency and control for advertisers
Mobile-first advertising company TabMo has launched In-Store Impact, the latest version of its advanced footfall tracking technology, to help brands and retailers influence and track store visits and optimise marketing spend. It is the first solution of its kind to be available on a self-serve basis for clients that want to manage their own campaigns.In-Store Impact builds […]