Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns

Driving Target Optimization – A Meaningful Measurement Journey

Havas Media Group North America Partners With Crossix To Optimize Pharmaceutical Campaigns

Havas Media Group North America announced today that it has expanded its partnership with data and analytics company Crossix Solutions. The agency will leverage Crossix DIFA™, the industry-leading SaaS platform for measuring and optimizing healthcare marketing, as part of its audience planning platform to enable its pharmaceutical clients to uncover more meaningful insights that drive […]

Taxi Studio helps re-write the Uni-ball rule book.

Taxi Studio helped Uni-ball gain more market share within the writing instruments category all while creating less waste.

Taxi Studio helps re-write the Uni-ball rule book.

Since moving their entire operation to new premises in 2018, The Mitsubishi Pencil Co Ltd have been working hard to improve the company’s sustainability and carbon footprint credentials across their whole business.  The Mitsubishi Pencil Co Ltd came to Taxi Studio with a brief to develop the strategic thinking for the Uni-ball brand that will […]

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

Free Digital Platform ‘LOVE MY LOCAL’ Helps Pubs And Restaurants Keep Trading

At what remains a challenging time for society and many businesses, brewer Carlsberg UK has launched a new digital platform called ‘Love My Local’ to support food and drink operators who are either closed or facing restrictions, due to COVID-19. The platform is available online and is free to use by all hospitality businesses. It enables pubs, bars, restaurants […]

Business Not As Usual

Business Not As Usual

Since lockdown began there has been much media speculation about the long-term impact of Covid-19: how the world, and everything in it, will change.  The commentary covers the increasing political unrest, the influence on mental health and the depth and breadth of the inevitable global recession to follow.  However, few have talked about the lasting impact of […]

RAPP Worldwide And Proximity Worldwide Join Forces As Integrated Agency Offering

RAPP Worldwide And Proximity Worldwide Join Forces As Integrated Agency Offering

RAPP Worldwide and the Proximity Worldwide offices that sit within Omnicom’s Precision Marketing Group (OPMG) are integrating into the RAPP Worldwide family. The enlarged organization will become a fusion of both agencies’ individual strengths, creating an even stronger and more competitive powerhouse of talent, capabilities and clients. The merger will extend the agencies’ global scale and […]

Insight Into Consumerism Post COVID-19 by The Yard Creative

Insight Into Consumerism Post COVID-19  by The Yard Creative

Over the past few weeks, we’ve had a once in a lifetime opportunity to step up and help our community. Some businesses have used their facilities to make hand sanitizer, hospital gowns, providing free or discounted food to key workers, all according to their expertise. Our expertise is insight, strategy and brand experience so during COVID-19 […]

Organix Appoint VCCP as Lead Creative Agency

Organix Appoint VCCP as Lead Creative Agency

Organix have chosen VCCP as their lead creative agency following a competitive pitch. Following on from the media account win in December 2019 by VCCP Media, the agency will now look after all creative outputs as well as media planning and buying. The first creative campaign will be out in the summer. Organix creates organic […]

VCCP Appointed As Lead Creative Agency For Toblerone

VCCP Appointed As Lead Creative Agency For Toblerone

Mondelēz International has appointed VCCP as their lead creative agency for Toblerone. VCCP’s appointment on Mondelēz International’s popular chocolate brand follows the agency’s selection as lead global ad agency for Cadbury in 2017 and Maynards Bassett’s and Green & Black’s in 2019.  VCCP will initially be working on a large global creative platform, looking to launch […]