As changing customer attitudes and behaviours become critically important for clients, UNLIMITED unveils the Human Understanding Lab and plugs insight & analytics firmly into the heart of its process and proposition
Today, UNLIMITED, a fully integrated agency group, places behaviour-led science at the heart of its proposition with the creation of the Human Understanding Lab which will support its four divisions. Dedicated to analysing and uncovering insight that’s critical to powering a client’s performance, the Human Understanding Lab consists of a tight-knit community of expert neuroscientists, research practitioners, […]
Ad agencies often tell their clients, brands that advertise in a downturn increase market share. However, few agencies take their own advice. LONDON Advertising is taking its own advice and is today launching a major campaign with 10 TV ads, starring Helen Mirren and Liam Neeson, on 9,000 spots on Sky News. The TV is supported by super-premium […]
Media agency furthers its commitment to make a meaningful difference to brands, businesses and people through their new meaningful media offering
Havas Media Group has announced the launch of a social equity private marketplace, made up of BIPOC (Black, Indigenous, People of Color) and LGTBQ+-owned media businesses so clients can positively invest funds in underrepresented businesses. This first-of-its-kind platform is the agency’s latest commitment to exploring Meaningful Media and recognizing the need for equitable treatment of […]
AMV has joined forces with GSN’s Digital Pride to create a set of 180+ Digital Pride GIPHY stickers, allowing people to express their Pride digitally.
Pride. The colourful and joyous promotion of self-affirmation, dignity and equality by LGBT+ communities around the world. But with the Covid-19 pandemic forcing governments to restrict and even ban large public gatherings, many Pride 2020 celebrations have been postponed or cancelled. Creatives Ant Eagle and Claire Gordon-Webster were truly saddened by the situation and wanted […]
Following a competitive pitch, Samsung – one of the world’s leading electronics brands – has appointed RAPP UK to support its social media strategy in the UK Working closely with the in house Marketing and Social Media teams, RAPP will be responsible for the campaign planning, creative development and implementation as well as the strategic […]
London based design agency Free The Birds has created a new brand identity and positioning for FFS, the UK’s first and biggest direct-to-consumer women’s shaving brand. The new identity will be rolled out across the brand’s assets through July 2020. Free the Birds has updated the FFS logo and introduced a new, premium aesthetic using a distinctive […]
• Research reveals that only 23% of the UK public believe advertising should encourage people to consume, shop and fly like before lockdown.
• 77% think it’s the creative industry’s responsibility to encourage people to behave more sustainably, as we have during lockdown.
Companies from across the UK’s creative industry have come together to launch The Great Reset, an initiative that hopes to maintain and promote the positive behaviours and environmental shifts created during lockdown. Global emissions have decreased by 7% thanks to lockdown, which the UN states is the same annual reduction required to keep global warming to […]
Saatchi & Saatchi has appointed Sam Hawkey as the new CEO of Saatchi & Saatchi London. Hawkey takes up his role today as the agency opens the doors of its Chancery Lane headquarters. The office re-opens for a limited number of employees, with a booking system and social distancing measures in place, for the first time […]
- Agency group receives grant after application process
- Funding will enable LAB to extend research and development of improved digital models for the protection of vulnerable customers in financial services
Innovate UK, the UK’s innovation agency, has awarded LAB Group a grant of nearly £300,000, which will enable it to extend its research into and development of improved digital models for the protection of vulnerable customers in the financial services sector. The award follows 18 months of groundwork by LAB which has seen it looking into new […]
After the launch during the virtual LGBTQIA+ Pride Parade in Sao Paulo, Natura&Co group’s brands take the movement “MoreThanYouSee” to more countries
In favor of diversity and visibility for people from the LGBTQIA+ community, Natura&Co group’s brands (Avon, Natura, and The Body Shop) created the movement “MoreThanYouSee”. Its launch happened during the airing of the first virtual LGBTQIA+ Pride Parade in Sao Paulo, in the same date that the actual event, one of the biggest and most […]
