Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]
North American agency group unveils integrated technology platform powered by RADaR Analytics, designed to deliver clarity and efficiency across brands’ entire marketing lifecycle Meet The People (MTP), the innovative alternative to the traditional advertising holding company model, today announced the launch of MTP Intelligence, a proprietary AI-enabled platform that unifies Creative, Campaign, Media, Commerce and […]
BBH has appointed Stephanie McArdle as Head of Design as part of the commitment to creativity. Reporting into BBH ECD, Felipe Serradourada Guimaraes, Stephanie McArdle will sit at the heart of BBH’s creative output, shaping the visual craft across all channels whilst building and nurturing a team of world-class designers and ensuring design excellence is […]
People of Prominence has rebranded as The Prominence Collective, marking a new chapter for the Manchester-based PR and communications consultancy as it continues to expand its work with businesses, non-profits and senior leaders across the UK. The move reflects how the consultancy’s work has developed over the past year. While the original name grew from […]
The reimagined rockhall.com, created by digital experience agency Grow, brings immersive storytelling to one of music’s most iconic institutions. The Rock & Roll Hall of Fame has launched the new rockhall.com in partnership with digital experience agency Grow, transforming its website into a dynamic digital destination that brings the stories, sounds, and cultural influence of rock & roll to […]
LePub today announced Sven Huberts’ appointment as Global President. Following five years of rapid growth, LePub is accelerating its expansion with the appointment of Sven Huberts. Launched in Amsterdam in 2020, the creative network now operates 10 hubs across nine markets, following the openings of London, New York and Bogotá last year. Huberts will scale […]
Creative Leader Brings Award-Winning Experience On Client & Agency Side To Fast-Growing Shop Rival, the independent, integrated marketing consultancy, has recruited Tim Bildsten to serve as Creative Director of its creative department. Bildsten brings a unique and expansive knowledge about marketing that includes senior roles on the client side and at a number of top creative […]