Brands today are under pressure. Rising acquisition costs, shrinking organic reach, and the need to show real ROI are making it harder than ever to grow online. In response, global performance partnerships agency Silverbean has launched three new services designed to turn marketing activity into measurable revenue: Amazon Affiliate, Performance Influencer, and Performance PR. The move builds on Silverbean’s […]
Exploring, LLC, a leading platform of companies delivering immersive environments and fabrication solutions, announced the acquisition of NeoPangea, an award-winning experience design studio known for blending storytelling, media, and technology into unforgettable physical spaces and digital worlds. The acquisition marks a significant milestone as NeoPangea celebrates 21 years of creative evolution across experiential design, immersive technology, […]
StrawberryFrog, the independent, full-service creative advertising agency renowned for strategic and creative excellence — and more recently for its leadership in AI and innovation and media, today announced that Steve Scutellaro has been elevated to Chief Executive Officer, effective immediately. Known industrywide for its agility and mission to be the world’s largest small agency, StrawberryFrog has […]
– Jasmin Kocur to co-lead Social, Creator, PR and Community offering – Announced today, TMW, part of Accenture Song, has strengthened its earned‑first capabilities with the appointment of Jasmin Kocur as Group Strategy Director. Kocur, who joins from TBWA\Media Arts Lab, will co-lead the team of earned-first specialists spanning Social, Creator, PR & Community alongside Executive […]
The Sydney-based, independent branding and packaging agency launches London studio in response to significant shifts in how clients want to work with agencies. A strategic restructure sees Co-founder Zoe Green step into role as Chief Creative Officer (Global) and Nicola Eager join as Client Services Director (London), bringing extensive global FMCG, food and beverage experience. […]
Independent PR agency Kith&Kind PR has been appointed by SITA as its UK public relations partner, following a competitive pitch process. Under the new regional remit, which began in November 2025, Kith&Kind will lead SITA’s UK PR activity, supporting corporate communications, B2B and product-led storytelling, and executive profiling. The partnership is designed to strengthen SITA’s reputation in the UK market […]
Agency To Revamp Brand Strategy, Visual ID & Launch Creative For Celebrated Boutique Distiller StrawberryFrog, the independent, full service, creative advertising agency, had been tapped by Woody Creek Distillers to launch a high-profile branding, strategic and creative project to expand the brand’s marketplace footprint, boost product trials and sales and celebrate the company’s unique position in the […]
Global leader in connected packaging, Appetite Creative, in partnership with Koenig & Bauer AURAVEO, today released results from its fifth annual Global Connected Packaging Survey 2026. The research reveals that 92.3% of those surveyed say that connected packaging will be increasingly important to the packaging industry in the next 12 months and beyond, up from […]
Kicking off the first in the Spotlight series for 2026, Product of the Year sat down with Cheez-It’s UK Senior Marketing Manager, Rui Frias, to unpack how the brand’s ‘moreishly cheesy’ newcomer bagged an award and conquered a discerning UK snacks market. Tell us about your product and why it resonates with the consumer. Cheez-It […]
Dynamic ad unit turns the home screen into a revolving brand showcase, with early campaigns delivering considerable uplift in app usage for entertainment partners and brand awareness for brands. Samsung Ads, the advertising arm of Samsung Electronics’ media division, has launched an Immersive Carousel ad unit which enables advertisers on Samsung TV home screens to […]
