Klar Labs has selected Joybyte, experts in aligning influencer programs with the full customer journey for measurable results, to lead its TikTok Shop program. The first campaign is expected to launch by or before July 5. Joybyte will oversee the full lifecycle of TikTok Shop operations for the brand, including product listing, affiliate program management, creator seeding, […]
Open Partners announces recent client wins across automotive, tech, housing, pharmaceuticals, and retail Independent agency Open Partners has today announced a series of recent client wins including Autotrader, Brother, Taylor Wimpey, UPSA, and Lakeland. The leading brands have joined the agency to support their next phase of growth, with a focus on the integration of […]
As one of the first agencies globally – and the very first in Brazil – to fully integrate Adobe GenStudio, GALERIA.ag is leveraging technology to streamline campaign delivery, amplify creative output, and drive faster, more efficient results for advertisers through enhanced operational intelligence. GALERIA.ag, Brazil’s largest independent advertising agency according to the CENP-Meios ranking, is […]
Veersen Ghatge and Robert Pickering Bolster Leadership Team Evalla Advisors, an investment bank focused on the marketing and technology service industry, has named Veersen Ghatge as its new managing director and Robert Pickering as a senior operating advisor. Ghatge has nearly 20 years of experience in investment banking and private equity, primarily focused on the marketing and technology […]
For a Summer Spotlight special, Product of the Year sat down with Elysha Hamer, Marketing and Communications Executive at Navigator Tissue UK, to hear how cleaning champ, Flash Kitchen Roll, came to be—and the secret to winning shoppers’ trust. Tell us about your product and why it resonates with the consumer. In 2024, Navigator Tissue […]
Collaborations with Bauer Media, Immediate, and Netmums underline Utiq’s commitment to enable better marketing performance and ROI in the premium open internet. Utiq, the European AdTech company offering Telco-powered infrastructure rooted in authentic, user-consented signals, announces its first publisher partnerships for its UK launch. Following the confirmation of Virgin Media O2 and Vodafone as its […]
The iconic British fashion retail brand, AllSaints, has appointed Performance Media agency, ROAST, as its SEO and Content partner following a competitive pitch process. The account was won by ROAST due to their innovative blend of traditional SEO techniques with advanced social listening capabilities. By tapping into real-time consumer conversations and trends, ROAST will craft […]
13 years later, the tourism bureau is still turning to the indie shop for bold creativity After a competitive pitch, tourism bureau VisitLEX has chosen to continue its thriving relationship with Cornett, retaining the independent shop as its agency of record after 13 years. Cornett will continue to lead the brand’s strategy, creative, media buying, digital strategy and […]
Elmwood, the strategic brand and design consultancy part of the MSQ Group, today announced the appointment of Justin Fines, as Executive Creative Director for the US. Fines who joins from Mother Design, has over 20 years experience and is well-known for the calibre of his creative work, with several of his projects winning awards, including […]
Invibes Advertising (Invibes), a leader in digital advertising innovation, proudly unveils Fusion—a proprietary, fully automated GenAI solution that marks a major leap in intelligent advertising activation. As the centerpiece of Invibes’ evolving suite of advanced advertising technologies, Fusion seamlessly integrates automation, creativity, and data intelligence to unlock new levels of campaign performance and scalability. This launch follows […]