“Rebranding Twitter as ‘X’ may be Elon Musk’s ticket to success, but it’s also a huge gamble. Twitter is a recognised global brand and one wonders if the ‘X’ moniker will carry the same weight; brands thrive on awareness and the Twitter name has that in spades. It’s yet to be seen whether X will […]
Brands Using Playground’s YouTube Measurement Solution Uncover Key Elements Driving Campaign Effectiveness Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution (AIP) announced today its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to […]
Independent global media consultants ECI Media Management announces that it is incorporating British firm Eley Consulting into its European business. Established in 2015 by Mike Eley and Richard Edwards, Eley Consulting supports leading advertisers with market intelligence and expertise in strategic and digital planning, intermediary services, media accountability and financial transparency. The move marks the […]
Leo Burnett has promoted Carly Avener to CEO of Leo Burnett UK The promotion will see Avener lead Leo Burnett UK and head up the agency’s management team. Carly Avener joined Leo Burnett in 2019 as Managing Director. Since joining, the agency has grown revenue by more than 50% , fuelled by both organic growth and new business wins. She has […]
GUT’s latest appointments speak to the office’s continued success and growth across its team and clients Global independent creative agency GUT is announcing the appointments of Natalie Street as Head of Accounts and Christian Buer as Executive Creative Director in its Toronto office. Buer will lead the creative team alongside ECD Brynna Aylward. Both Street and […]
The newly-launched full-service media and marketing consultancy will specialise in ESG transformation through advisory, enablement and strategic services As the media world grapples with its role in the climate crisis, the Responsible Marketing Agency launches today as a new breed of specialist with a mission to help media, digital and marketing clients to realise sustainable […]
Buy-side specialist continues to expand its range of innovative programmatic solutions as it doubles down on the industry’s sustainability challenge Multilocal, the supply-side expert, has launched a low carbon marketplace to clients globally. In partnership with carbon intelligence platform Cedara. It is now able to measure and help clients to optimise their processes and to […]
Atmospheric score spotlights the preservation and restoration of the ocean floor DLMDD the creative sound branding agency, has unveiled a new supervision project for Sheba, creating an atmospheric and uplifting score to highlight the importance of regenerating the coral reef in Hawaii’s Kuleana Reef. The original soundtrack was produced in collaboration with composer Nick Crofts […]
Four-year long engagement one of just seven spots in nationwide contest pitch After a hotly contested pitch involving many of the world’s best UX & design agencies, Aer Studios is excited to announce its appointment to the BBC Digital Design Roster. The only agency in the South West region to be appointed, the engagement spans […]
DLMDD, the creative sound branding agency, has crafted a new sound identity for Müller Yogurt & Desserts, bringing a sense of positivity, delight, and satisfaction to the much-loved brand. With a brief to create a mnemonic that would reflect Müller’s status as part of the fabric of the nation for years to come, DLMDD worked with composer Tom Bromley to create […]