Brand storytelling and strategic advertising agency Fortnight Collective has been named one of the Best Places to Work by two publications—Ad Age and Outside. The Ad Age Best Places to Work 2024 list is an annual ranking of companies that lead the pack in factors ranging from pay and benefits to corporate culture and leadership. […]
Catherine Murray brings over 20 years of publisher and ad tech experience to the people-first Authentic Consent Service as it cements its position in the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has appointed seasoned publishing professional Catherine Murray as Head of Partner Services. […]
The brand uplift measurement specialist has recruited ex-Meta data science specialist Gareth Lloyd and three other key hires Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced four senior hires as part of its continued expansion. Ex-Meta lead Gareth Lloyd joins as Head of Research and […]
Published By Phaidon on Feb. 24th, Book Weaves a Narrative Around the Influential Studio’s Three-Decade-Plus Through The Lens Of Their Best Known Work For Amazon, McDonald’s, Metallica, And More Phaidon is delighted to present “I Love It. What Is It?,” available on February 24th in the UK wherever books are sold. This inspiring volume is […]
Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR partner focused on diversity, equity and inclusion (DE&I), launches today under female co-founders Adele Bridgeman and Alison Filkin. With pressure mounting on the […]
After a 10-year partnership, America’s first franchised QSR chain, A&W Restaurants and its advertising agency of record, Cornett, are renewing their vows. As a franchisee-owned company with more than 500 restaurants in the United States, A&W periodically evaluates all partners to ensure its operators are receiving the best support. Cornett recently participated and won A&W’s marketing RFP. A&W Restaurants, […]
Lodder completes UK leadership team Digitas has appointed Matt Lodder as its new Chief Operating Officer. The announcement follows a year of growth for the agency in which it has doubled down on creativity and strengthened its role as a strategic partner to clients. Reporting to CEO Jennifer Berry, Lodder will be responsible for supercharging […]
The nation’s largest psychology-driven marketing firm, Intermark Group, has hired Samantha Paulo as chief growth officer. In her new role, Paulo will leverage a comprehensive approach to business innovation and growth, lead marketing and PR teams to optimize cross-departmental capabilities, identify new business opportunities, and drive revenue growth. As marketers look to the behavioral sciences […]
GumGum taps Frank Sueltmann, OMD, Nielsen alum, for the role GumGum, a contextual-first, global digital advertising platform, today announced the appointment of Frank Sueltmann as Managing Director of Northern Europe. Frank has joined GumGum’s EMEA leadership team and is the most senior hire the company has made in the region. As Google officially begins to […]
This might be hard for some brand managers to hear, but consumers don’t care about your brand or product. They don’t care about your ice cream, your hospital’s award-winning staff, or your pale ale’s “exceptional balance of seasonal flavors.” At least, not the way you might be presenting those topics. Consumers just want to be […]