Brand Metrics bolsters client services team as brand lift measurement booms

<strong>Brand Metrics bolsters client services team as brand lift measurement booms</strong>

The global technology company appoints Agnes Asplund Schmidt as Customer Success Manager in response to client growth Global technology company Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has appointed Agnes Asplund Schmidt to the role of Customer Success Manager as a growing number of clients choose its technology to […]

Walr earns spot on 2023 UK’s Best Workplaces™ for Wellbeing list

Walr earns spot on 2023 UK’s Best Workplaces™ for Wellbeing list

Walr, the global res-tech company behind the cutting-edge data creation platform, has earned itself a spot on the 2023 UK’s Best Workplaces™ for Wellbeing list by Great Place to Work®, the global authority on workplace culture.  The 2023 UK’s Best Workplaces™ for Wellbeing list is compiled by analysing surveys from thousands of employees. The surveys […]

Conspiracy Theory Taps Kelly Medema to Lead People and Culture Across Its Indie Agency Collective

<strong>Conspiracy Theory Taps Kelly Medema to Lead People and Culture Across Its Indie Agency Collective</strong>

Kelly Medema has been named vice president of People and Culture at Conspiracy Theory, a certified Minority Business Enterprise that encompasses a network of specialist agencies that work together to tackle client challenges.  This executive leadership role is responsible for leading employee relations, culture and belonging initiatives, talent and change enablement, organizational and performance management, and […]

62ABOVE Adds Monterey’s Cannery Row to Client Roster

62ABOVE Adds Monterey’s Cannery Row to Client Roster

Independent creative marketing agency 62ABOVE has added the Cannery Row to its growing list of destination clients, according to agency Founder and Chief Relationships Officer, Jon Bailey. The account was awarded after a quiet regional review and billings were not disclosed. Cannery Row is an historic destination of oceanfront hotels, restaurants, attractions and shops set right on the […]

fifty-five’s Record Setting Growth in 2022 Sparks an Expansion of Services and Brand Refresh

<strong>fifty-five’s Record Setting Growth in 2022 Sparks an Expansion of Services and Brand Refresh</strong>

The MarTech consultancy reports over 30% growth in revenue in 2022 and strengthens its commitment to privacy-centric advanced data solutions with brand refresh.  fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today unveiled record setting growth for 2022 and an expanded […]

Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly

<strong>Saatchi & Saatchi planner launches AI-powered briefing platform, Briefly</strong>

Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work.  The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]

Lewis Moberly Launches LM+, a Sustainability Initiative

<strong>Lewis Moberly Launches LM+, a Sustainability Initiative</strong>

Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources.  Since then, Lewis Moberly has created award-winning, sustainable packaging […]

DLMDD expands senior team with appointment of Rowan Woollcombe as Business Development Manager 

DLMDD expands senior team with appointment of Rowan Woollcombe as Business Development Manager 

DLMDD, the creative sound branding agency, today announces the appointment of Rowan Woollcombe as Business Development Manager, who will focus on inspiring new client partnerships for brands looking to develop their identities in sound.   He will be responsible for driving business growth across new and existing sectors, building meaningful partnerships with both agencies and brands, […]

First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts

First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts

FD Mediagroep works with BNR and Brand Metrics to deliver key audio study FD Mediagroep has joined forces with BNR to carry out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique methodology has been developed that provides unique insights into the […]

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