The MarTech consultancy reports over 30% growth in revenue in 2022 and strengthens its commitment to privacy-centric advanced data solutions with brand refresh. fifty-five, a global MarTech consultancy that empowers brands to unite and fully optimize siloed data across all channels to drive business results, today unveiled record setting growth for 2022 and an expanded […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
Leading brand design agency, Lewis Moberly, has launched a new initiative, LM +, towards developing a more sustainable business. The agency commitment to sustainability started fifteen years ago with its first environmental policy. The policy set out principles based on creative and responsible use of resources. Since then, Lewis Moberly has created award-winning, sustainable packaging […]
Unsigned Union returns with special evening hosted at Saatchi & Saatchi In a celebration of emerging visual talent, Saatchi & Saatchi London, BBH and VCCP / Girl & Bear have today announced a special collaborative evening for the creative industries on 23rd February, uniting Saatchi’s New Creator’s Showcase with the return of the Unsigned Union. […]
DLMDD, the creative sound branding agency, today announces the appointment of Rowan Woollcombe as Business Development Manager, who will focus on inspiring new client partnerships for brands looking to develop their identities in sound. He will be responsible for driving business growth across new and existing sectors, building meaningful partnerships with both agencies and brands, […]
FD Mediagroep works with BNR and Brand Metrics to deliver key audio study FD Mediagroep has joined forces with BNR to carry out the first listener-wide study in the Netherlands that also includes Podcasts as an advertising medium. In alliance with Brand Metrics, a unique methodology has been developed that provides unique insights into the […]
By Christopher Schilperoort, MD and Partner, brand design agency bluemarlin The current climate feels like the perfect storm for FMCG brands. The UK economy saw zero growth in the final three months of 2022. The cost-of-living crisis, a post-Brexit hangover, widespread strike action and energy price hikes have all compounded the sense that there’s a […]
During the month of Valentine’s Day, the brand wanted to stir the waters of romance with a breakup-proof hoodie. A unique piece that brings a lawyer-written reimbursement policy on its label. Wearing a piece of clothing from your significant other is seen as a sign of affection — and so, it’s more than natural that […]
The right message is what counts when you want to reach several million consumers at the right moment. C&A has dedicated itself to this topic and put its European media budget out to tender. The task is to make C&A the “most human centric fashion brand” in Europe. Mediaplus International was convincing in the pitch […]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners. To bring predictive analytics to life, Pavone Group created a proprietary […]