Integrated entertainment practice designed to see clients capitalise on the $2.3 trillion* global Entertainment and Media market Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Established to help brands act as revenue-generating Entertainment companies in their own […]
Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]
adam&eveDDB has named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair will be responsible for leading the agency’s production department across all creative mediums. Both Nikki and Sally have held senior roles in adam&eveDDB’s production department for over five years, boasting multiple award-winning campaigns between them. Sally, a longstanding freelance […]
Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]
VMLY&R has announced the promotion of Tom Moore to the newly created position of Head of Commerce UK. This new role is the UK agency’s next step in its connected brands agenda –helping clients accelerate growth through brand experience and customer experience with commerce at the heart. Working across the full agency client portfolio, Tom’s […]
Global socially-led creative agency We Are Social has appointed Dan Keefe as head of We Are Social Studios in London. Leading a team of six, Keefe will focus on championing creative excellence and pushing filmmaking boundaries in social-first production at We Are Social Studios. In 2022, its most successful year to date, the division produced […]
Independent, full-service senior-living and mature marketing agency Varsity has promoted Rob Smith to the position of executive creative director, President and CEO Michael Pavone announced today. Smith, who joined Varsity in 2006, will guide overall creative output, assist with new business development, and oversee work for a variety of clients. Smith’s promotion comes on the […]
Brandzooka, the widely known platform for automating media planning and buying and democratizing online advertising for millions of users worldwide, announced today that Rob McKinney is joining as the company’s Chief Product Officer. With more than two decades of digital industry leadership, McKinney most recently served as Vice President of Product Management at Strive Health in Denver, […]
Are trends dying? One of the most traditionally accepted fashion trend cycle theories is that it lasts 20 years and undergoes 5 phases: This 20-year cycle is still present today for macrotrends, however, the lifespan of microtrends has been compressed. Before they lasted 3 to 5 years, now they can go through the same 5 stages […]
AML Group has today announced the appointment of a new creative team – Jack Smith and Dylan Burnside-Smith. Before joining AML, Jack (Copywriter) and Dylan (Art Director) worked separately for a number of different agencies across a broad portfolio of well-known brands including: SEAT, Nestlé Purina, McDonald’s and KP Nuts. Jack has returned to London […]