“No blue, no green” is the central message of the campaign “Lifeless Flag”, created to launch the SOS Oceano coalition The idea merges aesthetics and purpose by transforming a national symbol into a global call to action Starting from a powerful visual idea, reimagining Brazil’s flag as an environmental warning, Droga5 launches “Lifeless Flag”, a campaign […]
We Are Social, the socially-led creative agency, has appointed Lucie Torcikova as Head of Design and Content in the UK. Torcikova will be responsible for leading and growing the agency’s design and content teams, continuing to raise industry standards for social-first design. She will oversee We Are Social’s content production, pushing the boundaries of crafted social content creation […]
Industry Veteran Takes The Creative Reins For All Of Agency’s Eight Verticals Targeting Brands Across Food, Beverage, Restaurants, Seniors, Retail Categories, And More Pavone Group has named veteran creative leader Chuck Meehan as its new Chief Creative Officer. Meehan will play a pivotal role in the agency’s planned expansion of team members, client roster, and capabilities to drive the […]
NeoPangea, a full-service experiential media design and production studio, has produced a series of interactive exhibits and media at the Milken Center for Advancing the American Dream (MCAAD), a new cultural center in the heart of the nation’s capital. The dazzling interactive exhibition is designed to promote MCAAD’s goal of advancing economic and social mobility […]
Breakthrough tech allows one-click campaign creation of AI/ML-powered Sponsored Product onsite ad formats across all billing types and ad placements – removing ad-buying friction for leading Retail Media Networks Particular Audience, the AI-powered retail media platform, today announced the release of its Automated Ad Set Builder, a market-first feature that eliminates every manual step in […]
Independent advertising and marketing agency BooneOakley is celebrating 25 years in business and will be launching an account on OnlyFans, a site mainly used by pornographic creators, both amateur and professional, according to President and Executive Creative Director of the agency, David Oakley. Wait, what? Oakley explains, “It’s perfect for us. To mark […]
Anonymised, a privacy-enhancing technology company specialising in incremental targeting and measurement of ID-less audiences, today announced a new partnership with Index Exchange, one of the world’s largest independent supply-side platforms (SSP), to pioneer supply-side targeting, measurement and optimisation capabilities. Index Exchange is the first SSP to integrate Anonymised’s proprietary data and custom algorithms as a […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a programmatic partnership with London Lites, a new generation DOOH media owner offering brands an affordable solution to target audiences in must-have central London locations and London neighbourhoods. London Lites offers brands the opportunity to connect with diverse London audiences through […]
UK businesses are embracing a new era of sustainability communications, where honesty and transparency are valued more than polished perfection. New data from FleishmanHillard UK reveals that despite global divisions around sustainability and a backdrop of criticism, UK organisations are stepping up, not stepping back – refusing to let political polarisation undermine progress. In fact, […]
Droga5, part of Accenture Song, has appointed Rafael Rizuto as Chief Creative Officer of New York and the Americas. Rizuto will serve as creative lead of Droga5’s New York headquarters. His remit also extends across the Americas, and he will be instrumental in bridging the agency’s teams in the region to maximize its creative muscle […]