PartnerBridge, the new partner discovery and activation platform, today announced its official launch in the UK, following a successful beta programme of its initial RelateIQ product. Founded by SaaS industry veteran Jon Mead, PartnerBridge is redefining how startups and early-stage growth companies build and scale partnerships. Designed to level the playing field for smaller to […]
Promotion recognizes leader behind agency’s 40% revenue growth and bold platform strategies Joybyte, the No. 1 influencer-led social marketing agency and fastest growing TikTok Shop Certified Agency in the United States, has promoted Myriah Castillo to president. Previously head of Social Strategy, Castillo has driven the agency’s explosive growth, innovative platform strategies, and evolution from […]
cosnova, the global cosmetics company behind the popular brands essence and CATRICE, has appointed Jellyfish as its new media partner. Following a competitive pitch, Jellyfish was chosen for its proven expertise in digital marketing, as well as its strong data-driven culture and proprietary tools, including Pencil and Switchboard. Moving forward, Jellyfish will manage cosnova’s paid […]
Meet The People (MTP), the innovative alternative to the traditional advertising holding company model with European DNA, and KD Global USA, an import company headquartered in Atlanta, Georgia, have announced a strategic partnership designed to help small and mid-sized European companies establish their business in North America — faster, leaner, and with minimal risk. The collaboration combines import management, logistics, fulfillment, distribution, and FDA/insurance support with creative, e-commerce, and growth […]
We Are Social, the global socially-led creative agency, today announced the promotion of Jim Coleman to EMEA CEO, effective immediately. Previously UK CEO, Coleman will now focus on strengthening connections across the agency’s offices in Europe and the Middle East, and accelerating growth through innovation in products and services across the region. In his new […]
In an industry obsessed with awards, some will go to any lengths to win. Once again, Zulu Alpha Kilo (Z.A.K.) is holding up a mirror to that madness with the hilarious release of “Catch Me If You Cannes,” a follow-up to their 2022 satire “Left-Handed Mango Chutney.” Premiering last night at Strategy’s Agency of the […]
Creative technology studio Appetite Creative today announced the release of the updated edition of ‘Connected Packaging: The Game-Changing Marketing Tool’. Authored by Managing Director, Jenny Stanley, the expanded 316-page guide addresses the seismic regulatory shifts transforming the US market, as well as breakthrough AI and gaming technologies redefining consumer engagement. The updated edition features three […]
Elmwood, the strategic brand design consultancy within the MSQ Group, today announced the appointment of Polly Hopkins as UK Managing Director and Global Head of Corporate Brand. Hopkins joins from FutureBrand where she spent over a decade in leadership roles across London and New York, leading the London office to strong growth over the last […]
Partnership extension makes brand lift measurement simple and accessible to more advertisers and agencies across Belgium and the Netherlands. Brand Metrics, a global leader in brand lift measurement technology, has deepened its partnership with DPG Media Advertising to embed brand lift measurement into DPG Media’s self-serve buying platform, Ad Manager. This allows brands to measure […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with BIG OUTDOOR, the preferred choice for the most coveted out of home media assets in the US, expanding programmatic access to premium digital inventory stateside. The partnership encompasses over 130 strategically positioned digital screens across three distinct […]