Creatives from Barrett Hofherr and Supernatural have created a meme generator so voters can “Kamalize” a photo of themselves in the style of the iconic 2008 Barack Obama campaign poster to show their support for the current Democratic presidential candidate. Barrett ECD Craig Mangan and Supernatural ECD Bob Winter created the Kamalizer to make it easy for people to “be one […]
The new deal provides Blis with 3 years of exclusivity, which will enable their customers to tap into anonymised and aggregated geographical insights on mobile brand engagement. Blis, the geo-powered advertising tech stack, has announced a new partnership with Virgin Media O2 Business to position the company as the exclusive partner for the O2 Motion […]
Rafael Nadal stars a launching campaign for Vivo, one of the most sustainable companies in Brazil, with focus on the B2B target. The goal is to boost the brand’s presence in the corporate market all over Brazil. With the concept “Vivo. Your company goes digital with our partnership”, developed by the agency GALERIA.ag, the campaign features Nadal with […]
Mentholatum, the global health and wellness company, has joined forces with HYROX, the globally renowned fitness events company as it looks to take its Deep Heat and Deep Freeze products into the world of sport and athletics. The partnership kicks off today at HYROX Birmingham, with additional events in Manchester and London to follow, as […]
Fusion92, a leading marketing transformation partner, has hired Danielle Aldrich as chief client officer (CCO). Danielle brings over 27 years of industry experience and has worked with top brands like American Airlines, Burger King, Old Navy, Fruit of the Loom, Hershey and Hotels.com. In her new role, Danielle will be tasked with building and maintaining […]
New Clients Include U Beauty, Shaffer’s High Sierra Camp and Mystic Stamp Company Eight Oh Two, a premier search and performance marketing agency founded in 2008, continues to demonstrate its expertise and innovation with three exciting new client wins. Specializing in paid search, SEO, and content marketing, the agency adds U Beauty, Shaffer’s High Sierra […]
Partnership will enable brands to enhance their existing customer data and activate new and existing audiences from within esb’s platform Customer acquisition specialist esbconnect has announced a partnership with Sagacity, the UK’s leading data and analytics consultancy, that will see Sagacity’s UK-wide Intra dataset combined with esb’s own email dataset of 17m UK consumers. The […]
THIS™, the fastest-growing plant-based meat alternative brand, has appointed St Luke’s as its lead creative agency following a competitive pitch managed by new Marketing Director Debbie Epstein, in a pitch called following the decision to scale-up marketing investment for the key new year trading period. St Luke’s will be the creative agency of record for […]
The Shipyard, one of the nation’s fastest-growing independent advertising agencies, has named Patti Ziegler Managing Partner. Most recently serving as Chief Marketing Officer (CMO) and Strategic Business Lead for the multi-billion-dollar Scotts Miracle-Gro Company, Ziegler will now oversee a portfolio of clients as well as marketing and demand generation for The Shipyard – which now has 400 employees, […]
Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]