UNILAD Exhibits Real Blood on Streets of Central London

In protest against discriminatory blood donation system • UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign • Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating • Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place • The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS • NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank • More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD

UNILAD Exhibits Real Blood on Streets of Central London

UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]

Merry Car-istmas! Auto Trader launch nationwide competition giving away a brand-NEW car

Festively-wrapped motor will tour London, Birmingham and Manchester

Merry Car-istmas! Auto Trader launch nationwide competition giving away a brand-NEW car

The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas.  A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an […]

Studio Messa UK Launches H&M Store And Designer Collaboration

The creative studio continues to excel in brand-led fashion experiences.

Studio Messa UK Launches H&M Store And Designer Collaboration

Following their recent global expansion from Sydney to London earlier this year, creative studio Studio Messa, led by Charlotte Gunstone in London, have continued their exploration of brand-led fashion experiences. After their first UK activation with Issey Miyake in April, Studio Messa have partnered with iconic Swedish retail brand, H&M. The November 2019 launch of the H&M […]

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MediaCom North and Channel 4 aim to help Save the Children raise millions of pounds

MediaCom North Teams With Channel 4 for Save the Children’s Christmas Jumper Day Campaign

MANCHESTER head quartered MediaCom North and Channel 4 created an exclusive entire ad break takeover to raise awareness of Save the Children’s eighth annual Christmas Jumper Day, which takes place this Friday 13th December.  The unique ad break, hosted by Myleene Klass and Dom Joly, featured adverts by M&S, John Lewis & Partners and Waitrose & Partners, Moonpig, Smyths Toys […]

Riot Games ‘Nexus’

Riot Games ‘Nexus’

Riot Games ‘Nexus’ from electriclimefilms on Vimeo. Riot games worked closely with electriclimefilms to produce a film teaser promoting ‘The Nexus Arabia 2019’ event that launched at the beginning of December in Saudi Arabia. Director/DOP duo Pabz Alexander & Damiano Fieramosca engaged harmoniously to incorporate traditional Arab culture into the film mainly through talent and locations. […]

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

Initiative by the Paulista Football Federation, in partnership with UN Women and advertising agency BETC São Paulo, points out that women earn 20% less than men

The scoreboard at the final match of the 2019 Women’s Paulista Championship changed to reflect the gender wage gap

According to the IBGE, women’s salaries are on average 20.5% lower than men’s. This fact was brought to the attention of thousands of spectators who watched the final match of the 2019 Women’s Paulista Championship, which was broadcast live this last Saturday, Nov. 16, on FPF TV, the official TV station of the Paulista Football […]

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

 Demand for mass audiences continues to rise, but supply is falling as consumers turn to non- commercial media  Media inflation has exceeded adspend growth throughout the decade  US-China trade war will offset the gains from sport and elections in 2020  In 2022 the UK will become the first market in the world where 70% of adspend is digital

Global Advertisers Will Increase Ad Spend By 4.3% In 2020 But Commercial Audiences Will Shrink By 1.6%

Advertisers will increase their global ad expenditure by 4.3% in 2020, but the commercial audiences supplied by media owners will shrink by 1.6%, fuelling a 6.1% increase in media prices, according to Zenith’s Advertising Expenditure Forecasts, published today. Demand for advertising has grown consistently throughout this decade. To sustain market share, large brands need to maintain […]

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Amnesty International’s ‘Write for Rights’ campaign kicks off this December

Every year, in observance of International Human Rights Day on December 10, millions of letters are sent to the persecuted from people they’ve never met. The messages help convince government officials to release the imprisoned for expressing their opinion, stop the use of torture and end other human rights violations.  It’s all done in connection […]

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

● The video will launch across Google platforms on Monday 9th December ● This short cinematic video explores how Zlto is using the Web to help young people find work

Google launch “Allan’s Story” showcasing how Zlto, a South African Start Up, is using the Web to address youth unemployment

South Africa has the world’s highest recorded youth unemployment rate. Many young people are unable to access job oppounities due to a lack of nancial resources and necessary work experience. Allan van der Muelen, the co-founder of start-up Zlto, is changing this. Zlto is a web-based digital rewards plaorm that incentivizes young people to gain work […]