Budweiser has launched Dream Goal, a hunt for the greatest amateur goals from across the country. Dream Goal will be fronted by Sky Sports football talent – footballers-turned-pundits Jamie Redknapp and Gary Neville, presenter and broadcaster Ed Chamberlin and commentator Martin Tyler. The Budweiser Dream Goal competition challenges British amateur footballers to submit videos of […]
Cheil Worldwide launched a new app called “Univoca: South Korean-North Korean Translator” to help North Korean defectors easily communicate in South Korea. The app automatically translates North and South Korean languages. After more than 60 years of separation, different forms of the Korean language have evolved in the two Koreas, and the South incorporates a […]
After debuting the ‘world’s biggest ice cream van’, Czech car-maker Skoda has unveiled a clever ad for its Fabia model that will test how well you pay attention. Created by AIS London and MindsEye director Luke Bellis, the ad shows a car parked on a street while a voiceover waxes lyrical about its features. As […]
Research unveiled has shown that native advertising works for most UK internet users under the age of 34: almost six out of ten (57%) will visit online content that appeals to them even if that content has been obviously paid for or sponsored. This figure rises to 63% among those aged 18-24. Written feature articles […]
For International Women’s Day, which took place March 8, communications agency adam&eveDDB changed its name and logo to ‘eve&adamDDB’. The temporary modification, which will last for a few days, is a symbolic gesture to put women first and to honor them for the yearly affair.
Sir Martin Sorrell has poured cold water on the so-called “merger of equals” between rival agencies Omnicom and Publicis Groupe, which was announced on July 28, questioning the value to the former’s shareholders. Speaking on the ‘Today’ programme on BBC Radio 4, Sorrell questioned the value to Omnicom shareholders, who will receive 50 per cent […]
With the awards ceremony just around the corner, The International Food and Beverage Creative Excellence Awards have served up a print campaign to wet our appetite. The ads feature jurors and personalities of the Advertising and Design world, duking it out over a food fight. with the copy reading: “Its worth the fight.” “‘It’s worth […]
Party hard, but party responsibly, is the latest message Bacardi are trying to spread across India. In partnership with Indian digital agency, Webchutney, the alcohol giants have come up with a digital sobriety test called ‘Walk the Line’. “The installation is placed at bars and clubs across the cities. After a night of partying the […]
Daniel Bonner has been announced as the 15th Annual FAB Awards’ Jury President for the Advertising, Interactive and Digital categories. Commenting on Daniel’s acceptance to chair the 2013 Panel, FAB Awards President N.Nayar said, “We are truly delighted to have someone of Dan’s calibre to Chair the Jury. Dan as a Creative and Dan as […]
Ever seen a product so appealing that it seems like it leaps out of the shelf towards you? Well that is the appeal Williams Murray Hamm (WMH) wanted to capture in their latest brand concept for Purity Soft Drinks. Purity has high hopes for it’s ‘JuiceBurst’ brand and now they have an innovative, one-of-a-kind concept […]