Compete and earn game, Lost At Sea has partnered with creative technology studio, Appetite Creative to create, design and build a brand-new multi-player blockchain-based game. The bright, lively and intuitive user experience, where boats race in a variety of water-based courses, follows brave sailors who were once Lost At Sea and are now ready to […]
Aston Martin has launched an all-new environment on its multi award-winning online configurator, welcoming customers to spec their own perfect car within the Aston Martin Aramco Cognizant Formula One™ Team’s pit garage. In what is a world first amongst any automotive manufacturer, customers, fans, and dealer partners can now virtually specify any of Aston Martin’s […]
A new brand strategy, hi-vis palette and striking, versatile mark signal Bullitt’s bold move to democratise two-way satellite communication. With over a decade of ‘tough tech’ experience, Bullitt is the world’s leading manufacturer of ultra-rugged phones. But this innovation happened behind closed doors; its white-label relationship with licensees CAT and Motorola meant very little brand […]
The LINC (Laboratoire d’Innovation Numérique de la CNIL – Digital Innovation Laboratory of the French CNIL) has teamed up with Plan.Net France to create Climatopie, a website exploring links between digital technology, the environment and the protection of personal data and freedoms LINC – the CNIL’s Digital Innovation Laboratory – imagines the future with Plan.Net […]
Wunderman Thompson’s peer-to-peer mentoring app for women expands across APAC after a successful launch in the UK last International Women’s Day. Called Magpie, the app’s purpose is to empower and connect women across the business using a matchmaking style app based on each individual mentor’s expertise and knowledge. Complimenting longer-term mentoring schemes available in the industry, Magpie connects women for peer mentorship […]
The campaign kicks off with the release of a new film directed by Jonathan Entwistle Nando’s has announced the launch of This Must Be The Place, a new brand platform and national campaign that celebrates the uniqueness of the Nando’s experience. Teased earlier this week on the brands social channels, This Must Be The Place […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]
Life isn’t without struggles, we know that. That’s why Popeyes Singapore and Happiness Saigon are launching the Chicken Hotline. A toll-free number you can call to vent about your struggles and receive a free 6 piece Buttermilk Chicken Nuggets – so you can enjoy some *piece* of mind. Popeyes, the authority on fried chicken, is […]
Ewan Patel, a planner at Saatchi & Saatchi London, has co-launched Briefly, a new AI-powered briefing platform which uses the latest developments in Natural Language Processing technology to elevate the brief writing process and facilitate better starting points for creative work. The platform, which offers AI-generated, human-validated tips, prompts and feedback specifically designed for marketing […]
Pavone Group’s annual Super Bowl commercial poll, SpotBowl, is celebrating a milestone this year with its 20th game. In addition to letting America sound off about their favorite (and least favorite) ads, the data scientists at Pavone Group are using predictive analytics to forecast the winners. To bring predictive analytics to life, Pavone Group created a proprietary […]