Taptap Digital, an omnichannel advertising and marketing intelligence company, today announced its partnership with VIOOH, a leading global digital out of home (OOH) marketplace. This partnership, which aims to make digital OOH more accessible and effective for agencies and advertisers, gives access to global inventory utilising Taptap’s geospatial intelligence for data-driven omnichannel media buying. Key markets for the partnership include Spain and Germany […]
● O2 worked with Epic Games and Island Records to launch The O2 in Fortnite Creative
● The campaign will deliver a brand new interactive gaming and gig experience for the world’s most popular entertainment venue
● Leicester group easy life will be the first UK act to debut an exclusive interactive music experience inside Fortnite Creative
O2 Launches The World’s First Real Life Supervenue In Fortnite Creative
Cavai’s conversational cloud helped the resort and hotel chain re-engage with its main market and reawaken desire for travel by delivering more effective, personalised advertising
Cavai, the leading conversational advertising cloud has been collaborating with BMind, a strategic consultancy committed to enabling digital transformation, and its client Barceló, to drive phenomenal ROI on advertising projects without the need for third-party cookies, through its unique, conversational ad formats. The challenge was to re-engage North American travellers to Barcelo.com’s Caribbean destinations in the […]
A-Type is a new approach which places user privacy first and creates rich audience segments for digital advertising without tracking users. It is designed to be GDPR, CCPA and Apple ATT safe and doesn’t require users to login.
Covatic launches A-Type, a solution to the ID and privacy challenge faced by the Digital Advertising industry