Proximity Worldwide has unveiled its first Voice & IoT lab named Invoke. Launching at Barefoot Proximity, the Cincinnati office within the Proximity global network, the lab will provide a dedicated hub for audio, voice and IoT development and deployment, and will drive innovation and new business growth for the network. Building on Proximity’s legacy of […]
Leading global creative agency BBH has harnessed augmented reality (AR) and a Family Guy collaboration to provide Samsung with a highly innovative way to market its products. Doorways, which launched at Berlin’s IFA innovations show, is an interactive AR platform that allows the user to step into a different world and fully immerse themselves in […]
For a brand, a long-standing heritage and originality or its ability to innovate and lead the way are some of the most valuable assets. However, heritage and innovation are rarely attributes of the same brand. Typically, brands pick one or the other. On the one hand, brands that thrive on innovation tend to look forward […]
The New York Public Library (NYPL) has launched a new feature to its Instagram account: turning its Stories feature into a place to host actual stories. This feature, which NYPL has called ‘Instanovels’, shall include classic works starting with Lewis Carroll’s Alice in Wonderland, formatted for the mobile space with illustrations throughout to enhance […]
AccorHotels is passionate about luxury, which means going above and beyond to understand their guests’ desires, even before they do. Partnering with Cossette and The Mill NY/Chicago, Seeker was created with this in mind – a biometric discovery tool designed to side step rational decision making in order to understand the destination the users […]
As the UK heatwave continues with predictions of the driest ever June, water companies have urged Brits to shower in four minutes or less to help conserve water; but how do you time your shower to no more than four minutes? If you are an England fan then you can listen to ‘Three Lions (Football’s […]
Citroën’s cars are famous for their comfort and it was along this insight the French car manufacturer decided to make traveling even more comfortable. In partnership with its agency Traction (part of the BETC Group), Citroën introduces Seetroën, the first glasses against motion sickness. Motion sickness is a common condition that chronically affects more […]
Emirates has introduced 3D seat models on emirates.com, becoming the first airline to introduce web virtual reality (VR) technology on its digital platform. The 3D seat model is a visualisation engine that displays an immersive 3D 360 degree view of the interior of the Emirates A380 and the Emirates Boeing 777, giving customers a […]
Oath, a Verizon subsidiary, kicks off the Cannes Lions Festival with new opportunities for brands to engage with consumers through extended reality (XR) ad experiences. Combining the art of brand building and the science of data, new 3D ad formats and first-in-market programmatic VR ads represent the company’s latest premium ad innovation for consumers to […]
Ever thought about contributing to humanitarian causes and helping people change the world from a simple screensaver? It sounds easy – and it really is! Change.org, the world’s largest petition platform, and TracyLocke Brazil, part of Omnicom Group shopper marketing agencies, have created The Mining Screensaver, a screensaver that, once installed, uses computers to […]