Campaign Includes First TV Spots in Over Five Years, Created by AOR Terri & Sandy My/Mochi, the original and world’s largest producer of mochi ice cream, is launching its first major marketing campaign in five years. Under the leadership of Chief Marketing Officer Brigette Wolf, who joined the company in 2023, the brand has undergone […]
AlmapBBDO campaign invites lawyers to stop by any BK® Drive location with their attorney ID to get the new BK® Taste and issue their opinions Burger King® is ringing in 2025 with an irresistible new item! This month, every BK® location in Brazil welcomed the launch of the BK® Taste, with options of 1, 2, or 3 flame-grilled […]
Following the recent ‘The Syllabus of Champions’, Sportz Village, India’s largest school sports organization, has launched its latest campaign in collaboration with Scarecrow M&C Saatchi. The campaign is a heart-warming redemption story of Dileep, a boy from humble origins who gets ridiculed on the cricket field. Saumil Majmudar says, CEO and MD, Sportz Village, “While talent […]
While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. That’s why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared […]
Global media platform Teads unveils a series of UK consumer insights around Valentine’s Day, looking at the different ways in which people plan to celebrate and what gifts they will buy loved ones. According to the ‘Charm your way to hearts and sales’ research, relationship status impacts romantic intentions, with 85 per cent of people […]
In what represents a critical inflection point for a digital agency that has been an innovator in the product, design, and brand-building space for over 15 years, Brooklyn-based, bicoastal digital agency Fictive Kin has restructured its leadership, deepened its industry footprint, and turned the page onto the next chapter of its solutions-driven evolution. Founded by product leader, […]
Customers invited to ‘Make every journey epic’ in new campaign by McCann Birmingham East Midlands Railway (EMR) has launched an epic new campaign by McCann Birmingham featuring brand character, Miles. The action-packed multi-channel campaign aims to drive leisure and business travel and promote advance booking for the rail operator. Now in his fourth year, Miles […]
Talon, the leading independent global Out of Home (OOH) agency, today unveiled its complete global management team, marking a significant step under the leadership of Global CEO, Sue Frogley, appointed in June 2024. The newly established team combines strategic new external hires and internal moves designed to accelerate Talon’s global expansion and deliver long-term success […]
Pagel Colin and Thomas Bailly join the business as it continues to expand availability of its Authentic Audiences Utiq, the European adtech company with a fully consented, privacy-compliant, telco-powered first-party identifier, today confirms the appointment of two adtech industry leaders into key business roles, with Pagel Colin joining as Director of Global Clients and Thomas Bailly […]
Recognized for his expertise in digital media, Brazilian Tiago Ribeiro, widely known as “Tito,” is one of the most prominent executives in the digital market. Tito has extensive experience leading teams worldwide. With a solid track record in Latin American agencies, he has held leadership positions such as Digital Director at VML Peru (WPP Group) […]