Ginsters, Britain’s Biggest Pastry Brand¹ is set to win the hearts and minds of even more British shoppers in 2026, with a further £4m investment that welcomes back the brand’s award-winning ‘Taste The Effort’ campaign and their beloved farmer character ‘Merryn’. As category leader, every £1 spent on Ginsters media has a halo impact on the […]
HOKA®, favoured by runners the world over, for its gear that lets moving go beyond performance, unveiled a striking, UV-responsive mural on Great Eastern Street, Shoreditch, in East London to mark the latest chapter of its global “TOGETHER WE FLY HIGHER” campaign. Created in partnership with its digital agency Jellyfish, OOH specialists Billups, and the […]
Publicis London has appointed Bronwyn Sweeney and Loren Cook as Global Creative Directors, strengthening Chief Creative Officer Noël Bunting’s creative leadership team. The pair will support Bunting in shaping the agency’s global creative output and will work across Publicis London’s variety of international accounts. The appointments are new roles for the agency and follow a […]
Corona Cero has brought together Britain’s greatest Winter Olympian and some of the nation’s best current and former Winter Olympians, to create a stunning film that celebrates the athletes and the deep bond they share with the natural world, in order to inspire people to reconnect with nature this winter. Created by the first-ever non-alcoholic […]
Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from traditional experiential […]
Created by Razorfish and designed and developed by makemepulse, ‘Course Givree’ allows players to dash down the snowy slopes of McDonaldland to win exclusive prizes only available through the app Building on the success of its McDo+ app which was launched in 2025, McDonald’s France is pushing its mobile strategy further with a new gaming […]
Cultural movement spearheaded by the brand salutes the legacy of one of the world’s greatest percussionists. Film kicks off initiatives of recognition and celebration, connected to a major milestone: a star on the Walk of Fame. What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel Ritchie, “We are […]
Splendid Communications has been appointed by Froneri to lead on social media for Rowntree’s Ice Lollies following a competitive pitch. The retained partnership will see Splendid deliver a social strategy designed to elevate the brand’s new positioning and champion its playful, fruit-forward identity across key channels. Splendid will lead Rowntree’s Lollies’ NPD launches, managing PR […]
With deep roots in the fashion industry, Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands Creative production company Papaya Films has signed Madrid-born, Mexico-based director and photographer Lidia Estepa for representation in the UK. Acclaimed for her mastery of light, colour, texture and composition, Estepa’s commercial work spans collaborations with […]
Tourism Ireland has unveiled its new global advertising campaign ‘Ireland Goes Beyond’, created by award-winning agency Grey London – a heartwarming campaign that sets out to redefine perceptions of the island of Ireland as a holiday destination. In a competitive global tourism landscape where every destination is fighting for attention with famous landmarks, white sand beaches, or guaranteed warm weather, Ireland has plenty of competition. To outcompete and grow visitor numbers, Tourism Ireland and Grey […]