Launch Completes 12-Month AI Transformation for Jellyfish, Reflected in Bold New ‘Move Faster, Smarter, Together’ Rebrand Agentic Solution for In-Housing Automates Media Research, Evaluation, Content Strategy and Activation, Delivering Cost Reduction & Performance Improvement Jellyfish, the leading global digital marketing company under The Brandtech Group, has unveiled a first-of-its-kind AI-driven in-housing media platform. Built on […]
Cheshire-based digital marketing agency Pretzel Group has rebranded to Ideate aligning the business with its current proposition – bringing ideas and data together to deliver high-performing marketing campaigns and websites. The new identity comes on the back of continued growth, new business wins and increased specialism in Shopify and WordPress website design and development. Further expertise in […]
Experiential out-of-home created by AMV BBDO promotes the new Whole Body Deodorant in the UK This week, the world’s No.1 antiperspirant and deodorant brand Sure (also known as Rexona, Degree, Shield) is launching a sniffable billboard which allows passersby to get a whiff of the new Whole Body Deodorant as it launches in the UK. AMV BBDO, […]
Chase announces it will be the sole sponsor of England Senior Men’s Football matches on ITV ahead of the FIFA World Cup 26 World Cup in 2026. All games will be broadcast live and free to air on ITV1 and ITVX, and also covered on ITV4. The sponsorship includes TV, digital and social media, and will feature a 10-15 seconds intro either side of the […]
‘Co-op Plot Twist’ is Co-op’s biggest ever value campaign, matching Aldi prices on over 100 everyday essentials for its Members. Co-op has unveiled its latest integrated campaign ‘Co-op Plot Twist’, developed in partnership with creative agency of record, VCCP. The campaign is the convenience brand’s first ever Aldi price match campaign, highlighting Co-op’s commitment to its members. Co-op […]
B&B has partnered with Dr Megan Rossi, The Gut Health Doctor in the creation of new supplements brand SMART STRAINS®. The agency previously worked with Dr Rossi back in 2019 to create the successful gut health food brand Bio&Me. SMART STRAINS® is a new range of targeted live bacterial strains formulated by The Gut Health […]
FCB London has promoted Joe Pirrie to Client Services Director with Emily Whiteaway stepping into the role of Managing Partner. The promotions come as the agency gears up for 2025 and follows FCB London’s growth and client wins in 2024. Pirrie and Whiteway will manage account teams and support FCB London’s increasing client roster. Having joined in 2018, Joe Pirrie becomes FCB […]
Medallia, the global leader in customer and employee experience, today announced Carrie Parker as Chief Marketing Officer (CMO). Parker brings over 25 years of experience leading high-performing teams, transforming brands, and driving revenue growth for technology and SaaS companies. “Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and […]
The decorating merchant is one of the loyalty programme’s longest-standing partners Nectar360 is celebrating 20 years in partnership with Dulux Decorator Centre, the UK’s leading paint and decorating merchant with over 230 stores across the UK. DDC was an early member of the Nectar loyalty programme, joining three years after its launch in 2002 as part […]
Defiant’s remit will include development of a new brand positioning and new creative platform Beavertown Brewery has announced the appointment of Defiant to develop a new brand positioning and a new creative platform. Defiant’s remit includes evolving Beavertown’s masterbrand positioning and developing a new campaign platform. The focus will be on helping bring greater cohesion […]
