Caitlynn’s Eight Oh Two journey began in the spring of 2017 as a digital marketing intern. Since then, she’s climbed nearly every rung of the paid search ladder—from specialist to analyst, senior analyst to manager, then lead. Now, she takes the helm as Director, overseeing a team of nearly a dozen PPC (pay-per-click) professionals and shaping the future of […]
J Sainsbury plc’s (Sainsbury’s) loyalty, insights and retail media business, Nectar360, has announced the upcoming launch of a new unified retail media platform: Nectar360 Pollen. Designed to solve for the industry’s biggest pain points and to support Nectar360’s mission to create valuable relationships between customers and their favourite brands. Built in-house by Sainsbury’s and Nectar360 and co-created […]
Checkatrade, the UK’s leading home improvement platform, has launched a refreshed brand and will go live with a new advertising campaign next week, led by a high-impact television advert and supported by a refreshed media and creative strategy. The evolved brand, created by Re Design, part of M+C Saatchi Consulting, went live last month, and the […]
In the face of rising inflation and economic uncertainty, Americans are still prioritizing travel, but with a newfound sense of financial caution and strategic timing. According to TravelBoom’s latest 2025 Booking Trends Study, 74.5% of U.S. respondents plan to take a vacation this summer, and an additional 17.5% are considering it—signaling strong travel demand that remains tethered […]
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner. The scope of work spans paid social, paid search and social and influencer marketing. TBA Outdoors is an outdoor lifestyle marketing firm that is part of TBA Worldwide. The […]
THE INVESTOR INDEX 2025: NEW RESEARCH Now in its sixth year, the Investor Index, is an annual in-depth survey of investor behaviours conducted among 1100 UK adults (18+) with a minimum of £10,000 invested. Conducted jointly by London-based communications agency AML Group and The Nursery Research & Planning, the study has established itself as a rigorous barometer of investor practices based […]
Study introduces three-part model linking brand loyalty to long-term business growth A groundbreaking new report from global integrated creative agency VCCP, in partnership with the Data and Marketing Association UK (DMA), reveals that loyalty and CRM programmes – when integrated with broader brand communications – can deliver substantial business value across both short- and long-term horizons. Titled The […]
With a proven track record of driving multimillion-dollar growth, Liz Murnin brings deep experience aligning strategy with measurable business outcomes VSA Partners, a leading strategy and creative agency, today announced the appointment of Liz Murnin as Associate Partner, Strategic Growth, signifying its investment in strategic business development and long-term agency transformation. With more than two decades of […]
Award winning design and technology company, Athlon, has partnered with Glassmoon Group to create RUBY — a scalable emotional wellbeing platform that helps people build resilience, manage emotions, and grow, both professionally and personally. RUBY acts as an inner coach and work/life companion, offering practical tools and structured reflection to improve self-awareness, emotional insight, and […]
Global marketing effectiveness and foresight consultancy, Gain Theory, today released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that advertising delivers 2.9x return on investment, with companies investing 3% of revenue on advertising generating 8.7% contribution to total sales. The comprehensive analysis of 75 company-market combinations demonstrates the significant impact […]