AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]
In an attempt to create more happy commuters, Bajaj Auto unveils a brand new campaign for Bajaj CT100, India’s favourite entry-level commuter bike. The campaign launch comes after the much anticipated relaunch of the bike across markets in India. The auto major has already made a significant impact in the category with as many as […]
Harrods Media will soon be able to profile customers watching its in-store digital ads in real time to develop more targeted messaging. Using audience-measurement technology Quividi, Harrods will use facial tracking to monitor audience engagement, age, gender and attention time. The technology produces an anonymous data report, which will allow brands to ascertain what profile […]
Westfield has awarded its UK and international CRM business to Havas helia following a pitch. Havas helia won the business after competing against undisclosed agencies. The pitch was run directly by Westfield. Westfield has briefed Havas helia to work alongside a number of internal departments to help develop a best in class customer experience across […]
Royal Caribbean International has hired Hometown London to handle its UK advertising. Hometown London, which was appointed to the business without a pitch, is now Royal Caribbean’s lead brand and creative agency across all media in the UK – including TV, press, digital and brand experiences. Hometown has been briefed to come with with a […]
Adyoulike, the European leader in native advertising technology, announced that it has partnered with global marketing technology provider MediaMath as part of its programmatic native advertising exchange, Adyoulike Exchange. The Adyoulike Exchange solution gives advertisers across Europe and the US access to premium, in-feed native advertising inventory to be bought and sold programmatically, across desktop, […]
The campaign is part of a £2m repositioning for Sharwood’s to cement the brand’s place in the modern kitchen. The TV ad, created by McCann London, marks a new, more contemporary look and feel for the Sharwood’s brand and celebrates the travel, taste and excitement that has inspired the Stir Fry Melts range. Sharwood’s brings […]
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic into its branches. The campaign, run in partnership with location specialists xAd and media agency Blue 449, ran for three months and used a combination […]
Creative marketing agency, RPM create activation for headline sponsor Sky Sports at The British Master’s. The British Masters supported by Sky Sports will return to The European Tour International Schedule for the first time in seven years. The tournament, taking place at Woburn Golf Course will run from the 7th – 11th October and expecting […]
Twitter has announced a new curated news feature called ‘Moments’ which aims to connect users with up to the minute current events from around the world by gathering together the most relevant tweets into a specialised feed. The feature is the result of the company’s Project Lightning, which was revealed earlier in 2015, and will […]