Smint capitalises on £22m growth with new out-of-home campaign

Smint capitalises on £22m growth with new out-of-home campaign

Smint – the UK’s No.1 sugar-free mints brand¹ – is scaling up its ‘Refresh and Reset’ platform with its most ambitious campaign to date. The launch comes as Perfetti Van Melle cements its position as the leading manufacturer in sugar-free mints, with Smint and Mentos driving growth as the fastest-growing brands in refreshment across value, volume […]

Zulu Alpha Kilo welcomes back one of its top teams

Zulu Alpha Kilo welcomes back one of its top teams

Growing Indie announces the return of Creative Director duo in new leadership position Zulu Alpha Kilo (Z.A.K.)—one of the world’s top independent agencies, with offices in Toronto, Vancouver, and New York—has announced the return of one of their top creative teams with Nick Doerr and Gui Bermejo rejoining the agency as Group CDs. Seasoned creative […]

BRETT STABLER JOINS INDEPENDENT BRANDING AGENCY BRANDON AS ASSOCIATE CREATIVE DIRECTOR

BRETT STABLER JOINS INDEPENDENT BRANDING AGENCY BRANDON AS ASSOCIATE CREATIVE DIRECTOR

Independent branding agency Brandon share news of its latest senior hire: Brett Stabler, who joins as Associate Creative Director. With extensive experience across all aspects of branding gained at Landor, JKR, Taxi Studio, and Outlaw, and a portfolio of highly awarded work including Peroni, Fuller’s London Pride, Jura Single Malt Whisky, and Gü Desserts, Brett […]

ADA PARTNERS WITH ATHLON TO LAUNCH A BOLD NEW BRAND ANCHORED IN INTELLIGENT GROWTH

ADA PARTNERS WITH ATHLON TO LAUNCH A BOLD NEW BRAND ANCHORED IN INTELLIGENT GROWTH

ADA Global, the largest independent Data and AI Experience company, has partnered with award-winning global design and technology firm Athlon, to launch a transformative new brand identity, positioning the company as the definitive partner for intelligent growth. Operating across 14 markets and backed by global investors including Axiata Group, SoftBank, Mitsui and Sumitomo, ADA has […]

UK programmatic DOOH investment forecast to rise by 41% as channel becomes core part of omnichannel planning

UK programmatic DOOH investment forecast to rise by 41% as channel becomes core part of omnichannel planning

Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, released its annual research into the programmatic DOOH (pDOOH) market. The UK findings show that pDOOH is firmly established as a mainstream channel within the UK’s digital media landscape, with 34% of campaigns featuring pDOOH in the past 18 months, up from […]

Grassroots, environmental charity Natural Habitat rebrands to connect more people to nature

Grassroots, environmental charity Natural Habitat rebrands to connect more people to nature

The new brand identity by WMH&I will support the Suffolk-based charity’s ambition to engage more communities in learning about conservation, protection of the environment and sustainable land-use. Award-winning branding agency WMH&I has unveiled a new brand identity for Natural Habitat, an environmental education charity that connects communities through nature and sustainable land-use while supporting conservation and biodiversity. Founded […]

MIND THE BAP: MORGAN FREEMAN DELIVERS TANNOY ANNOUNCEMENTS AT ‘BAKERS STREET’

MIND THE BAP: MORGAN FREEMAN DELIVERS TANNOY ANNOUNCEMENTS AT ‘BAKERS STREET’

The UK’s largest bakery brand, Warburtons, is serving up a feast for the ears this March, bringing the voice of the world’s most famous storyteller, Morgan Freeman, to Baker Street London Underground station. For two days only, the Hollywood legend will move away from narrating blockbuster hits on the silver screen to narrating Londoners’ commutes, as […]

RAINDROP LAUNCHES CAMPAIGN FOR FLAVOR WRAPPED™ POPCORN BRAND OPOPOP

RAINDROP LAUNCHES CAMPAIGN FOR FLAVOR WRAPPED™ POPCORN BRAND OPOPOP

Opopop will debut chainwide across thousands of Walmart stores this month Raindrop, the full-service creative, branding and performance agency, recently launched a humorous and attention-grabbing campaign for microwave popcorn brand Opopop, the creators of Flavor Wrapped™ popcorn kernels, that demonstrates why this flavor-packed snack deserves to be the star of your next movie night. The campaign, running […]

Spot 404 Codes to Get Free Heetch Rides

Spot 404 Codes to Get Free Heetch Rides

French ride-hailing service Heetch has launched a new campaign with 404 codes hidden in the spot to get free Heetch rides, based on the insight that it’s impossible to pay less for a ride-hailing service than with Heetch. Created by Paris based creative agency Grinta, and directed by Ugo Mangin through HAMLET, ‘Glheetch’ the spot […]