This summer, fan-favourite advertising platform “If Carlsberg Did…” makes an official comeback, appearing in Carlsberg campaigns for the first time since 2016. The iconic phrase has always championed “access to the best,” historically taking everyday moments and reimagining the absolute best version of them – resulting in unforgettable ads like the legendary Carlsberg holiday resort, […]
Integrated Brand Platform For Iconic Pizza Brand Will Support Both Retail And Restaurant Marketing Efforts Nationally Home Run Inn Pizza is preparing a new integrated marketing campaign as the iconic Chicago brand looks to drive growth across both its retail and restaurant businesses. To support that effort, the company has named food and beverage marketing agency quench its […]
Today, VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, announced a strategic partnership with Grupo IMU, a prominent outdoor advertising space sales company in Mexico, expanding programmatic access to premium DOOH inventory across one of Latin America’s vibrant advertising markets. The partnership delivers access to more than 400 digital screens across […]
Partnership enables brands to activate targeted advertising across GIFs, stickers, reactions and conversational moments Koddi, the leading commerce media technology for enterprises, today announced a partnership with GIPHY that enables brands to activate targeted advertising across GIFs, stickers, reactions and search experiences. The partnership combines Koddi’s commerce media technology, LiveRamp’s identity and audience capabilities and […]
Optimising placements to customer need-state rather than contextual category lifted ad-content fit by almost 50% in simulations of eight major World Cup campaigns The biggest advertising moment of the year is also one of the biggest opportunities to make media work harder. A new study finds that World Cup advertisers could lift the resonance of […]
Primo Brands‘ Arrowhead Mountain Spring Water has launched a new campaign, “And Nothing Else,” celebrating the radical simplicity and excellence of good water, straight from the West. The campaign was created in partnership with Denver-based agency GRIT, the latest work under the two companies’ longtime partnership, under which GRIT serves as lead creative agency on […]
New We Got’chew™ platform brings Mike and Ike candy to life as on-screen personalities, in a campaign marking the commercial directorial debut of Emmy-nominated comedian Kenan Thompson MIKE AND IKE®, a Just Born Quality Confections brand, today unveiled “We Got’chew™,” a new long-term brand platform and national marketing campaign that introduces Mike and Ike as […]
Creative introduces a Fidium Sonic logo and builds on the 2025 campaign success Bray & Co is launching the second generation of its marketing campaign for Fidium Fiber, a 100% fiber internet provider delivering future-ready connectivity directly to the home. The independent, award-winning, full-service creative agency helps brands rise above the competition by solving difficult marketing challenges […]
‘Nothing A Little Zhuzh Can’t Fix’ leans into real-life moments through socially-native creative Batiste has launched a new campaign from Humanaut that draws on relatable moments when wash day feels inconvenient, from hectic mornings to post-workout touch-ups and getting ready away from home. The campaign launches in July across Peacock, YouTube, Spotify, TikTok, Instagram, Pinterest, Snapchat and Reddit […]
By: Niko Pappas Turn on your radio right now and you’ll hear Progressive Insurance, a local mattress store, and The Weeknd — all on the same platform, all trying to earn your attention. But no brand ever built a media strategy on the assumption that radio listeners were tuning in specifically for their ads. On […]
