Thomson Reuters has introduced the world to The CoCo — the star of a new campaign for CoCounsel, and quite possibly the most self-assured colleague you’ll ever meet. The CoCo is the genius of CoCounsel, personified. She’s the keeper of more than 175 years of Thomson Reuters knowledge, set in an infinite library where she knows every […]
In regular a Q&A session, Jenny Stanley, Managing Director at Appetite Creative explores the key trends, around sustainability and regulation, facing experts from across the advertising and packaging industry. This conversation is with Nina Kress, COO at OnlineMarketing.de. 1: What is one achievement from your career that you are most proud of? On paper, and […]
First fully in-house hero spot in nearly a decade champions sports fans, builds on award-winning 2025 campaign National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience […]
TBWA\MCR has launched a new campaign for the London Eye with Merlin Entertainments. This campaign is designed to shift the way tourists and Londoners see one of the capital’s most recognisable attractions. The London Eye is already a big part of the city’s skyline, photographed by millions and recognised widely around the world. But the […]
Former TV Journalist, C-Suite Communications Coach, & Strategist Builds Out Specialty Offering Yes&, the independent, fully integrated creative marketing agency, today announced that industry veteran Ashley Benecchi has been named SVP, Yes& CommCore, the specialty team within Yes& which provides media training, presentation training, and crisis response. Benecchi is a long-time Yes& CommCore coach who has […]
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announces the launch of its programmatic digital Out-of-Home (pDOOH) offering in 9 Latin American markets – Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay – reinforcing its commitment to innovation and the digitisation of Out-of-Home (OOH) advertising […]
The renowned creative leader joins the independent agency, citing explosive growth, integrated production, and equity model as a blueprint for the industry’s future Full-service creative agency Raindrop today announced that Rob Strasberg, who served as co-owner and CCO of Doner and VP CD at CP+B during its heyday, has joined the agency in the newly created role […]
Award-winning creative leader comes home from JKR to shape how the Brazilian independent agency speaks to the world Tátil Design, the independent Brazilian creative company behind the Rio 2016 Olympic identity, The Devil Wears Prada 2’s Diet Coke project and the Cannes Lions award-winning Rio Carnaval, today announced the return of Ricardo Bezerra as Global […]
New global organization brings together seven independent agencies to offer an alternative to traditional international agency networks and local independent B2B shops The MX Group today announced the launch of GlobalAgility, a new global B2B marketing proposition bringing together seven independent agencies to challenge the traditional global agency model by building bespoke international teams around clients rather […]
Miroma Founders Network (MFN) has strengthened its senior talent with the appointment of a Head of Clients and a Head of Communications Planning who join from major network roles. Guy Swadling, (Pictured-Left) joins the company as Head of Clients from his role at Initiative (now Omnicom Media) while Cameron Davies, (Pictured-Right) is named Head of […]