Raindrop agency tells the story of Daniel Rotman and his passion for cats Full-service creative agency Raindrop is launching a high-profile integrated advertising campaign that introduces Daniel Rotman, the founder of Pretty Litter, and tells the humorous and heartfelt story behind the creation of the breakthrough cat litter brand. Rotman plays a passionate and sweet-natured inventor in the […]
Veteran marketer to lead the agency’s education and nonprofit practice Yes&, a leading independent, fully-integrated creative agency, today announced that Kimberly Hallman has joined as Senior Vice President, Workstream Lead, where she will lead its education and nonprofit practice. In the role, she will guide work for universities, research centers, foundations, and cause-based organizations, supporting […]
Every day, millions in global ad spend is compromised by simple human error: a geo-targeting mistake, a broken tracking pixel, or a lifetime budget accidentally set as a daily budget. As programmatic advertising platforms grow increasingly complex, relying on manual human checks is no longer viable. To solve this, TRKKN, a leading global Google Marketing […]
Parallel’s mission is a world first: to put the customer’s voice into every ad impression, using digital twins to identify where ads will resonate most Rob Hall, co-founder of Playground xyz, the attention-based advertising platform acquired by GumGum in 2021, today announced his return to adtech with the launch of Parallel, an industry-first platform introducing […]
We Are Social Sport, the sports division of socially-led creative agency We Are Social, has launched ‘Fandoms You Need To Know About’, a new editorial series that foregrounds under-researched sports subcultures and helps brands maximise sponsorship impact. We Are Social Sport argues with fandoms and culture around sports evolving faster than ever, marketers that frequently […]
After establishing itself in the UK, US and Canada, the independent browser and search engine moves to boost European presence Brave Browser & Search Engine, the independent, privacy-first browser and search engine, has announced its expansion into continental Europe, appointing Zouher Yahia and Thomas Bindl as Senior Ad Sales Directors for France and Germany respectively. […]
Mother Design Shop is a store in the West Adams neighborhood of Los Angeles dedicated to analog craft in various forms. A small collection of well-designed things, most of which are for sale in exchange for money or the explicit promise of creative commissions. An excuse to showcase objects and initiatives from our favorite people, […]
Annual Partnerships Experience (iPX) event returns on 30th June, featuring expanded AI programming, product innovation roadmap, and a keynote from legendary movie creative Jason Bevan impact.com, the global infrastructure for partnership-driven commerce, has announced the agenda for the London edition of its iPX event, which takes place at the Science Museum in London on 30th June. The […]
Independent Pakistani production company brings its distinct South Asian creative perspective to the UK with the opening of a new London office Pioneering service-based production company Shiny Toy Guns has expanded to the UK, marking a significant new chapter for the female-led independent company which is known for work spanning advertising, film, and cultural storytelling. […]
The iconic bourbon brand will accelerate its next phase of growth by expanding awareness and advocacy Four Roses Distillery has selected Proof Advertising as its creative agency of record following a competitive review. The appointment builds on the brand’s strong momentum by expanding reach and deepening consumer engagement at greater scale. As interest in premium […]