Created by SpecialGuestX, Night Shift is a beauty editorial that brings generative AI directly onto the shooting set, not as a post-production tool, but as a collaborative creative instrument working alongside photographers Estevez & Belloso, models, and beauty artists in real time, allowing for true co-creation between human artistry and machine imagination. Night Shift portrays the eerie beauty trends that will define 2026, in […]
The campaign lands as Tesco doubles the size of its Free Fruit & Veg for Schools’ programme. Tesco has unveiled a new marketing campaign as it announces that it is doubling its Free Fruit & Veg for Schools programme from September, increasing participation from 500 to over 1,000 schools, with the aim to double the programme again the following year. The […]
T&P has unveiled a new integrated campaign for the All-New Toyota RAV4, “Imagine the Possibilities”, which brings to life the emotional relationship between children and the family car through the power of a liftle girl’s imagination –extending the magic from the screen to the showroom floor. The Concept: Reimagining the Car as a Family Protector […]
Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]
Jellyfish, the integrated global digital marketing company, today announced that it has been named a 2026 Google Cloud Partner of the Year in the Training: North America category. This prestigious recognition from Google Cloud highlights Jellyfish’s continued leadership in enabling organisations to unlock the full value of Google Cloud through world-class training, upskilling and certification programs. […]
Animal welfare charity SPANA has rebranded as Working Animals International, a name that more clearly reflects its global mission to support working animals and the communities that depend on them. Since 1923, the charity has been dedicated to improving the lives of working animals, beginning in North Africa and later expanding to the Middle East, […]
Brazilian studio unifies AI, audiovisual production, VFX, and CGI to deliver scalable, end-to-end creative solutions. Brazilian production studio AIR+ATOMO has launched a new operating model and secured U.S. investment to scale its production capabilities, responding to growing demand from global brands for technology-driven creative content. AIR+ATOMO – which already works with a roster of international and […]
Firefly, the global leader in moving out-of-home (OOH) advertising, today announced an integration with VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform. The integration provides an additional programmatic pathway for advertisers to discover and activate Firefly’s inventory through VIOOH’s global platform. Buyers can access Firefly’s network via major demand-side platforms (DSPs), enabling seamless, […]
Following a competitive pitch, independent creative agency Born Ugly has been appointed by LHV Bank, securing a three-year partnership to develop the financial institution’s brand platform and deliver integrated campaigns for its savings-focused retail bank. With offices in Leeds, Manchester and London, LHV Bank has experienced strong growth in its second full year since launch across both […]
The Many has been named agency of record for Nature’s Bakery, the beloved soft-baked snack brand and part of the Mars family of companies. The agency’s scope covers strategy and creative, with a campaign set to launch in early 2027. “We’re excited to build brand love for Nature’s Bakery through breakthrough, culturally relevant content and to drive […]
