Today, the leader in TV and video market intelligence, Glance, announced it’s adding National Media Onderzoek’s (NMO) new Total Video measurement to it’s services. The addition of NMO’s Total Video dataset, which provides a complete picture of Dutch TV viewing behaviour, marks an expansion of the TV and video audience analysis offered by Glance across […]
The Mindset Agent will be first available for activation within The Trade Desk GumGum, The Mindset Company™ transforming advertising, today announced the launch of the Mindset Agent, GumGum’s AI-powered tool that turns campaign briefs into custom mindset segments that can be reviewed, refined, and activated by brands and agencies. The Trade Desk is the first […]
British Heart Foundation (BHF) have launched “Three Minutes to Kill”, new work which reimagines football’s controversial three-minute hydration breaks into a vital fundraising and awareness platform. Launched ahead of England’s quarter final face off against Norway on Saturday, the campaign is built around a simple insight: while football fans have been describing the new hydration breaks as […]
Tesco turns store touch points to wood, so superstitious England fans can wish their team luck Even when it comes to supporting your nation’s football team, Tesco knows that, home or away, every little helps. Ahead of England’s highly anticipated semi-final clash with Argentina, the supermarket is calling on the nation’s shoppers to give our […]
Synthetic performers and consumer trust By Eric Fulwiler, Co-founder & CEO, Rival When New York’s synthetic performer disclosure law went into effect in early June, it became the first state to require advertisers to clearly disclose when they use synthetic performers instead of human actors. While the legislation was opposed by various technology and marketing […]
Agency will handle creative & production for North America’s largest indoor water park resort brand TUX Creative House, the award-winning, full-service creative agency, today announced that it has been named the creative and production Agency of Record for Great Wolf Resorts. The beloved family resort brand with 23 locations across North America is known for providing […]
Dallas-based challenger brand specialist and digital marketing leader joins North American agency group as it grows to 12 brands and 850+ employees Meet The People (MTP), the innovative advertising holding company for big and mid-sized clients, today announced its expansion into the South with the acquisition of The LOOMIS Agency, a Dallas-based, culture-driven challenger brand […]
Following a competitive U.S. review, the new integrated campaign positions the motor club as the trusted partner that makes better everyday moments possible for members and those around them. AAA Club Alliance Inc. today unveiled “The Start of Something Good,” a new campaign from Fred & Farid US that redefines AAA as more than a […]
Interbrand today announced the appointments of Claire Morris as Senior Partner, Client Relationship, and Simon Kearney as Senior Strategy Director, based in its New York office. These strategic hires underscore Interbrand’s continued investment in North America and its commitment to strengthening global client relationships and capabilities. The expansion of senior leadership in North America reflects […]
International production company HAMLET has signed award-winning British director Chris Fowles to their roster for representation in APAC, Belgium, China and France. Fowles began his career directing theatre before moving into commercials. He worked as a director’s assistant alongside acclaimed directors Gary Freedman, Guy Ritchie and Philippe André before establishing himself as one of the […]