John Lewis Partnership unveils new Made By Care range designed by care-experience artist in campaign created by Saatchi & Saatchi

John Lewis Partnership unveils new Made By Care range designed by care-experience artist in campaign created by Saatchi & Saatchi

The John Lewis Partnership has unveiled its latest campaign, specifically designed to raise donations for its Building Happier Futures programme. It was created in collaboration with Saatchi & Saatchi and fine artist – Izaac. The work leads with the design and launch of an exclusive lifestyle range created by the fine art student, which today […]

Precision CTV and YouTube targeting maximised Black Friday footfall for Audience Store’s Furniture Village work

Precision CTV and YouTube targeting maximised Black Friday footfall for Audience Store’s Furniture Village work

Using such channels to supplement linear TV activity, Audience Store was able to help Furniture Village beat footfall and sales targets in the lead-up to Black Friday last year. The campaign is one that will inevitably interest habitual TV advertisers intrigued by the possibilities of CTV for brand and performance. Furniture Village has relied on linear TV as its […]

Yes& Helps Community College of Philadelphia “Rise from Within”

Yes& Helps Community College of Philadelphia “Rise from Within”

The college has a new community-oriented look and feel thanks to the agency’s rebrand Yes& unveiled a bold new look and brand platform for the Community College of Philadelphia (CCP), launching a comprehensive rebrand, campaign and website redesign. The new tagline, “Rise from Within,” logo and design elements aim to reframe the college’s identity as one that empowers […]

Eyeing Growth For Media Team, Pavone Group Adds Four; Names Jeremy Freeman as Media Director

Eyeing Growth For Media Team, Pavone Group Adds Four; Names Jeremy Freeman as Media Director

With the goal of growing its media offering in 2024 and beyond, Pavone Group has announced four new hires for its media department, including industry vet Jeremy Freeman as media director. In addition to overseeing the expansion of the media department, Freeman will lead responsibilities for all media strategy and buying across Pavone Group and its agencies.   […]

A&G’s NEW THIRD SPACE STUDIOS FILLS A COMMUNITY GAP

A&G’s NEW THIRD SPACE STUDIOS FILLS A COMMUNITY GAP

The agency’s new production studio, open to the community, makes quality creative possible for all – including small nonprofits like The Wonderfund A&G‘s (Allen & Gerritsen) new Third Space Studios is not just a full-service production offering for the creative agency. It’s filling a gap in the community by making a complete video and production […]

SuperHeroes Expands JIMMY Collective to Include AI Craft

SuperHeroes Expands JIMMY Collective to Include AI Craft

The digital art collective brings top global AI artists into its offering SuperHeroes announced today that JIMMY, its collective of global digital artists bringing new life to advertising across social channels, is expanding to include world-renowned AI artists, such as Paul Trillo, @cinema.ai, @shaneF3D, Ethereal Moon and @ulises.studio. These artists are trailblazers in AI, known […]

Elmwood London Doubles its Strategy Team; Appoints Jade Horton as Strategy Partner

Elmwood London Doubles its Strategy Team; Appoints Jade Horton as Strategy Partner

Horton previously oversaw strategy and innovation at Taxi Studio and held senior roles at Bluemarlin and BBDO Award winning brand and design consultancy Elmwood London announces today that it has doubled the size of its strategy team as it looks to significantly grow its healthcare and consumer-focused brand partnerships. The latest to join the team […]

BackLite Media partners with VIOOH to bring programmatic digital out-of-home to the Middle East

BackLite Media partners with VIOOH to bring programmatic digital out-of-home to the Middle East

BackLite Media, a leading out-of-home (OOH) advertising company in the UAE, is proud to announce an exciting new partnership with VIOOH, a leading premium global digital out-of-home (DOOH) supply-side platform. This partnership marks VIOOH’s first entry into the Middle East’s DOOH market and represents a significant milestone for both companies as they expand their regional […]

Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Foot Locker Introduces New Storefronts Creator Platform Powered by impact.com

Qualified content creators will gain the opportunity to shape sneaker culture and define trends in their communities while driving incremental sales impact.com, the world’s leading partnership management platform, today announced its powering of Foot Locker Storefronts, a platform that enables qualified influencers and content creators to work with the Foot Locker brand, a global leader […]

Japan Airlines elevates global visual identity with Jellyfish

Japan Airlines elevates global visual identity with Jellyfish

Digital marketing company Jellyfish takes the iconic airline’s visual identity to the next level for overseas markets Leading digital marketing business Jellyfish today announces a partnership with one of the world’s most iconic airlines, Japan Airlines, to create an entirely new look and feel for the brand. Jellyfish worked alongside the airline’s international marketing team […]