Initiative developed by AlmapBBDO gives voice to the last letter written by Brazil’s greatest athlete, reinforcing the importance of resilience, valuing our essence, and keeping people united beyond football At a moment of reflection for Brazilian football, Elo, the 100% Brazilian payment technology company, is rolling out a moving campaign focused on the last letter from Pelé, […]
Nature takes centre stage in Destination British Columbia’s Home Pitch immersive experience Imagine getting to play football in locations never before possible, from coastal shorelines to alpine settings. In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo (Z.A.K.), has launched the Super, Natural British Columbia Home Pitch: A Football Experience. Taking place from […]
Transforming the Role of Account Teams By Leslie Griles, Chief Client Officer & Interim Head of Creative, Dotted Line Agency Too many account leaders think their job is to manage creative. They’re wrong. Their job is to protect it. Failing to make this distinction creates work that’s safe to approve, but impossible to remember. Much […]
Promotion follows a flurry of new business wins including work across the Ontario Government, one of the largest business schools in Canada, and a leading B2B SaaS brand in HR tech Tug, the independent, AI-powered brand and performance marketing agency, has promoted Michael Ozburn to General Manager, North America. Michael moves up from Head of Paid […]
PHD MENA to lead global media strategy for Wynn’s Middle East debut as brand prepares to open in Ras Al Khaimah PHD MENA, an Omnicom Media agency, has been appointed as media agency of record for Wynn Al Marjan Island. The appointment will see PHD MENA support the opening of Wynn’s seventh global destination, in Ras Al Khaimah, marking […]
By Jenny Stanley What happens when a jar of jam can tell you the name of the woman who made it, a cereal box knows whether it’s talking to a child or their parent, and your AI assistant does your shopping before you’ve even opened the app? This is not a thought experiment, it’s happening […]
International design studio DUDE Design has hired design and branding maestro Anna Rodighiero as Design Director, and made key hires across the design team. The move signals the next phase of growth for the branding and design studio, two years after the launch by its advertising arm, DUDE. Rodighiero will spearhead the studio’s integrated design […]
AudienceAI Assistant lets marketers build strategies, test messaging and generate actionable ideas in real time, bringing proprietary audience intelligence into every marketing decision Fifty, the audience tech and services company that helps marketers turn a deep, proprietary understanding of their audiences into smarter, faster media and marketing decisions, today launched AudienceAI Assistant, a new solution that […]
Imagination is the medium in over one hundred OOH executions running throughout the year across the D.C. metro area The National Geographic Society has officially opened the doors of the National Geographic Museum of Exploration, a physical manifestation of the Society’s over 138-year mission to use the power of science, exploration, education and storytelling to illuminate and protect […]
Former RONIN and Walnut Unlimited talent, (Mona Blaute) joins Research Clever’s London office as “Associate Director” (Operations) Research Clever has appointed Mona Blaute as Associate Director (Operations) to its growing team, bolstering the company’s operational and project delivery expertise as it continues its rapid expansion. Blaute brings more than 20 years of experience in the insights industry, having held senior leadership positions at Walnut Unlimited […]