Immediate, home to trusted brands people love, today announces the launch of IX, a dedicated experiential agency designed to connect consumer facing brands with passionate audiences through live moments. Led by Director of Experiential, Rob Hunt, IX launches to meet the growing demand for authentic, real-world connection. IX offers a full-service ecosystem, distinguishing it from traditional experiential […]
Created by Razorfish and designed and developed by makemepulse, ‘Course Givree’ allows players to dash down the snowy slopes of McDonaldland to win exclusive prizes only available through the app Building on the success of its McDo+ app which was launched in 2025, McDonald’s France is pushing its mobile strategy further with a new gaming […]
Cultural movement spearheaded by the brand salutes the legacy of one of the world’s greatest percussionists. Film kicks off initiatives of recognition and celebration, connected to a major milestone: a star on the Walk of Fame. What do “Thriller,” by Michael Jackson, “La Isla Bonita,” by Madonna, “All Night Long,” by Lionel Ritchie, “We are […]
Splendid Communications has been appointed by Froneri to lead on social media for Rowntree’s Ice Lollies following a competitive pitch. The retained partnership will see Splendid deliver a social strategy designed to elevate the brand’s new positioning and champion its playful, fruit-forward identity across key channels. Splendid will lead Rowntree’s Lollies’ NPD launches, managing PR […]
With deep roots in the fashion industry, Estepa has created campaigns for leading editorial titles, luxury fashion houses and global brands Creative production company Papaya Films has signed Madrid-born, Mexico-based director and photographer Lidia Estepa for representation in the UK. Acclaimed for her mastery of light, colour, texture and composition, Estepa’s commercial work spans collaborations with […]
Tourism Ireland has unveiled its new global advertising campaign ‘Ireland Goes Beyond’, created by award-winning agency Grey London – a heartwarming campaign that sets out to redefine perceptions of the island of Ireland as a holiday destination. In a competitive global tourism landscape where every destination is fighting for attention with famous landmarks, white sand beaches, or guaranteed warm weather, Ireland has plenty of competition. To outcompete and grow visitor numbers, Tourism Ireland and Grey […]
Former M&C Saatchi Performance CEO and Dentsu global lead joins CTV-first business as Senior Director of Strategy and Partnerships Sabio, the CTV-first advertising and data company, today announced the appointment of Christian Gladwell as Senior Director of Strategy and Partnerships, strengthening its senior leadership team as it accelerates international expansion and deepens relationships with agencies […]
Bold-New Brand Campaign Features Humorous Video Spots and Wall Street Out-of-Home Takeover, Positioning FactSet as Leader in Purpose-Built AI for Finance FactSet (NYSE:FDS | NASDAQ:FDS), a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a breakthrough brand campaign, designed to pinpoint the weaknesses in “off-the-shelf” AI solutions, underscore the […]
Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe. Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to set […]
Hire signals Brandon’s ambitions to accelerate client acquisition and expand capabilities Brandon, a marketing agency built to make bold brands unstoppable, has named Erin Regan as its new Chief Growth Officer. In this role, Regan will lead client acquisition, identify new capability areas, and drive operational strategies to fuel the agency’s continued expansion. “Brands today […]