To demonstrate the brand’s leading position in the industry-disrupting evolution of the mechanical key, access management innovator ABLOY’s campaign flirts with the imagery of beloved heist films – while challenging the very existence of the genre. Finland-based locking and access management brand ABLOY has launched a brand film campaign to highlight the digitalisation of the […]
Dialogue in Fortnight Collective spot takes a cue from the famous “Who’s on First?” comedy routine by riffing on the brand’s name. ImOn Communications, which provides telecommunications services for residents and businesses in Eastern Iowa, is set to air its first commercial during Super Bowl on Feb. 12. Using TV, online video, social media and […]
Mary Lewis, Creative Director and Founding Partner of brand design agency, Lewis Moberly, will chair the Packaging and Product Design Jury at the ADC 102nd Annual awards in New York. Worldwide, online judging begins this week. The ADC Annual Awards, part of the One Club for Creativity, is the oldest continuously running industry awards show in the world. Now […]
New Spots Feature “Feels” by Calvin Harris and Katy Perry Chime, the #1 most-loved mobile banking app, is launching the “Chime Feels” advertising campaign to help people feel good about the financial decisions that lead to life’s big events. SF-based agency Barrett developed the creative work. The spots began to air on February 6 on Broadcast, Streaming […]
Airing in the UK market, the campaign was created by Wunderman Thompson Spain and celebrates the addition of bean-based Nuggets and Bowls to the range With more than 100 years of experience fueling the nation with beans, Heinz has expanded its product range with some delicious new launches: bean-based Burgers, Nuggets and Bowls. These new additions demonstrate the versatility and nutritional benefits of […]
Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process. As a result of the selection, the opportunity will be open […]
First major campaign from Specsavers to highlight contact lenses with a free trial Specsavers today launches its first major campaign around its contact lens offering with a playful look at the challenges of kissing for glasses wearers. The campaign – Kiss Clash – focuses on the creative ‘Don’t let specs get in the way […]
Integrated entertainment practice designed to see clients capitalise on the $2.3 trillion* global Entertainment and Media market Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Established to help brands act as revenue-generating Entertainment companies in their own […]
Today Specsavers announces its sponsorship of Channel 4’s popular quiz show Countdown to raise awareness of its expertise in audiology and through its home visits service. The two-year sponsorship, negotiated and bought by MG OMD, starts on 3 February and comes 17 years after the business first sponsored the show. The Countdown sponsorship will […]
Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]