Automotive advertising will shrink 21% in 2020, compared to 9% for the ad market as a whole
In most countries, automotive advertising will recover rapidly in 2021, with the worst-hit markets seeing the biggest recovery
Auto brands spend more on television than average: it’s still key for mass-audience brand-building
Digital advertising is the only channel forecast to grow between 2019 and 2022
Automotive advertising expenditure is forecast to shrink by 21.0% in 2020 across 10 key markets, according to Zenith’s Automotive Advertising Expenditure Forecasts, published today*. That’s two-and-a-half times faster than the decline of the ad market as a whole in these markets. The spread of the novel coronavirus and its effect on the global economy have left […]
New role ensures Dentsu Aegis Network’s tech, data, CRM and analytics capabilities are combined with digital transformation capabilities, to support clients on their customer experience transformation journeys
Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company and part of Dentsu Aegis Network, has appointed Azlan Raj to the newly created role of chief marketing officer for the EMEA region. This new role has been designed to continually evolve Merkle’s leading digital and data capabilities across the region to drive customer experience transformation for […]
Buzz Bingo has appointed MSQ as its lead marketing communications, media planning and buying agency after a competitive pitch. The Gate, MSQ’s advertising agency, will lead the creative and brand strategy whilst media planning and buying will be handled by Walk-In Media, the MSQ-backed media agency launched last year by former Blue449 CEO Simon Davis. […]
Sky Media today announces a bespoke broadcast partnership, featuring Jamie Redknapp, with the feelgood car buying service heycar. Through its first TV partnership, the challenger automotive brand aims to drive consideration among its audiences and accelerate its market position by showcasing its feelgood creative content across similarly uplifting programming on Sky channels, including A League of Their […]
Vonage continues pushing its message of straightforward business communications in its next round of work by Lucky Generals New York – three new ads all filmed in Uruguay under COVID-19 restrictions. The three films focus on Vonage’s Video APIs, which have become an even more important product for the business in the current remote and […]
New £1.5 million digital schools’ platform follows success of ‘This Girl Can’
With nearly a third (29%) of young people currently doing less than 30 minutes physical activity per day, and engagement amongst teen girls being the lowest of any group, Sport England is extending its ‘This Girl Can’ campaign – that inspired over 3.9 million women to get active – into schools. The organisation is investing £1.5 […]
Out There Media appoints industry leader Donald Mokgale as CEO of Sub-Saharan Africa
Out There Media (OTM), a global leader in mobile advertising and data monetisation, has today announced that it has appointed Donald Mokgale as its new CEO for Sub-Saharan Africa who started his position on 1st September 2020. Donald will be responsible for the overall P&L of the region, driving sales growth by working closely with brands and […]
As part of a major brand overhaul, developed in collaboration with global agency Bulletproof, TENA underwent a taboo-busting repositioning exercise that shrugs off the outdated notion that incontinence should be embarrassing, or stop you living the life you want. Bulletproof were appointed to work with TENA in 2016. Essity approached Bulletproof to build a distinctive […]
DIESEL announces the launch of its Fall 2020 campaign, which is rooted into one of denim’s key, longstanding elements: memory. Denim gets better with experience and becomes a sort of wearable record of the times you’ve had. The pen marks on the pocket? Doodles during a long flight to a faraway location. The scrape at […]
Featuring surprising real stories from older people
A new film from Cadbury Dairy Milk captures some of the unexpected stories the older generation can share with us and inspires the nation to do the same. Don’t ask about the weather or what someone had for dinner – ask an older person you know about all their adventures. As part of the next […]
