- New report from Gekko carried out by YouGov sees 66% cut spending on non-essential considered purchases and 43% on essential items during the cost of living crisis
- Budget (69%) and durability (52%) top factors now driving sales in consumer technology
- Nearly half (48%) would switch brands for considered purchase items
The cost of living crisis has had a dramatic impact on consumer spending with brands needing to focus on value and the longevity of their products to win customer loyalty. These were some of the key findings from a new research report by marketing agency Gekko. The survey of 2,165 British respondents carried out by […]
Ringier AG’s investment values LiveScore Group’s gaming and media business at £500 million New strategic partnership unites two of the most exciting players in global sports media Ringier continues to strengthen its sports growth strategy via its new dedicated sports vertical Ringier Sports Media Group LiveScore Group is home to LiveScore, LiveScore Bet and Virgin Bet, three pioneering brands within […]
Chris Chapman has joined adam&eveDDB as the agency’s first Creative Director of Design, reporting to Chief Creative Officer, Richard Brim. Joining from Droga5 London, Chris has over 10 years’ experience working at some of the world’s best agencies. He will be responsible for leading design and art direction across adam&eveDDB’s diverse roster of brands, working closely […]
Global brand-led creative agency BrandOpus has recently appointed Alice Waterman as Managing Director.
Alice joined BrandOpus London over 10 years ago and has worked across global accounts from McCormick to McCain. Following a period of growth working as a partner to her clients, as well as overseeing new business and marketing, Alice moved to Chicago in 2019 to establish BrandOpus Chicago alongside the New York studio. Here, she […]
Arcadia and Gospooky partner to support Snap’s AR campaigns
Social technology agency Gospooky is the first Dutch agency to partner with Arcadia, the augmented reality (AR) creative studio of Snap Inc. Gospooky will support the custom AR activations that Arcadia is helping create as part of Snap Inc’s efforts to enhance concerts and festivals with augmented reality. Gospooky will be responsible for concept, design […]
Paragon DCX, the 300-people-strong agency and consulting arm of Paragon Group, has announced it has merged its ORM and Parkhouse brands together to deliver new digital transformation and marketing capabilities that will drive even more memorable customer experiences and even greater business impact for clients around the world.
The re-launched DCX offering will combine the power of data with compelling creative and digital technology to helps brands connect better with their customers and deliver better commercial outcomes. With capabilities covering strategy and consultancy, digital product and platforms, creative concepts and content, data and AI, and marketing activation, DCX will configure the right skills […]
Independent brand design agency Sunhouse has helped Simple elevate its portfolio with the design of a new range of daily booster serums. Over the past 60 years, Simple has built a reputation for being ‘kind to skin’, becoming the UK’s No. 1 facial beauty brand as well as a leading skincare brand globally. To meet […]
Tesco Mobile has launched a new nationwide campaign across TV, radio, print, social, as the helpful network continues to help customers spend less on their phone bills. Launching today, the campaign is the next chapter in Tesco Mobile’s creative platform Supermarket Mobile, as the network continues to fight on the side of customers and bring […]
Many of us have enjoyed Candy Crush Saga. In fact, it’s estimated that there have been over 3 billion downloads of the game since it launched in 2012, and millions of people are still playing it every day on their phones. Whether you’re commuting, queuing, or waiting for the bus, it’s a game that you […]
Just in time for the start of this year’s European Basketball Championships in September, the latest issue of Sports Illustrated Deutschland is all about basketball. In keeping with this, FRASER has created a campaign that brings the feelings of basketball fans to the fore. What is behind the fascination with basketball? FRASER has developed a […]
