Out of Home tech company, Mediabridge today officially launches in EMEA with the opening of its Paris office. Jean-Philippe Amos, a senior industry executive with over 20 years’ experience in international media, will head up the offering, joining the company as EMEA MD. Launched in 2020 and designed for the digital age, Mediabridge is a […]
- Hire follows period of growth which has seen Fox + Hare take on new clients including Britvic Group, easyJet holidays, OneID and Vestiaire Collective - Industry veteran Smith has previously held positions at LIDA, SevenC3 and Table 19
Independent purpose-driven creative consultancy Fox + Hare has appointed Mark Smith as its first ever Managing Director, following a period of significant growth. Smith joins Fox + Hare bringing with him 28 years of marketing industry experience, with previous roles including Co-Founder and Managing Director at Table 19 (working with clients such as Sky and Carphone Warehouse), Managing Partner […]
Rematch, the sporting time machine that reimagines iconic sporting moments through unique immersive theatrical events, has appointed sports PR and sponsorship agency MatchFit as its retained agency for sport-focused consumer and B2B PR. Returning in 2023 with an epic re-telling of the iconic ‘Rumble in the Jungle’ contest between Muhammad Ali and George Foreman, Rematch is a […]
- World leader in spread betting, FX and CFD trading launches biggest campaign in years, in partnership with Boulder Group - Push depicts a world where your everyday environment reacts like the markets, through a series of physical and gravitational shifts - Campaign will run in the UK, Singapore and Australia
City Index, a world leader in spread betting, FX and CFD trading, has today unveiled a major new multichannel campaign, ‘Master the Market Forces’. The creative push was developed in partnership with Boulder Group, and is the first work to launch since City Index appointed the global marketing, technology and venture group as lead creative agency for […]
• 70-year-old TikTok star Gramps and "Robogirl" Beyza Mokka embody ‘Can do’ attitude in new O₂ spot • Film directed by Solomon Ligthelm features music composed by RIN and Schmyt, who also star
O₂ Telefónica Germany and Serviceplan Bubble have jointly developed a major integrated campaign. The new campaign is centred around the O₂ can do’ philosophy of the brand, and the ‘can do’ tagline is featured in all elements of the integrated campaign, which can be seen online, on German TV, cinema, print, audio, (D)OOH, social media, […]
Mediaplus Middle East wins digital media duties of Dabur International in a multi-agency pitch
Dabur International, the region’s leading natural and personal care company invited five digital agencies to pitch for their Digital marketing duties. After competing against four other agencies, Mediaplus Middle East was granted the Dabur account. With more than 135 years of expertise, Dabur is one of the top Ayurvedic FMCG companies in the world. Dabur […]
Veriff have seen near exponential growth making them the latest unicorn to rise from Estonia’s thriving tech scene. Their growth has been, so far, down to one thing: excellent technology that solves the very real — and very expensive — problem of identity fraud online. But this growth was being hampered by their image, and […]
Waitrose is today launching its new brand expression – Food to Feel Good About. This will be an integrated brand campaign highlighting quality, taste, ethics and value, to celebrate food that makes a positive difference. The new brand campaign supports our ambition to go further in our ambition to give animals a better life and […]
Wunderman Thompson launches their second year of the Catalyst Academy, an industry-defining programme that aims to bring together talent from different backgrounds to build brilliant experiences for consumers. The future of communications is changing rapidly. For brands to succeed they need to have access to a range of experts and a diverse meeting of minds. […]
Dua Lipa stars in new LIBRE fragrance TVC created by BETC Etoile Rouge
In the new campaign, Dua Lipa is directed by a woman for the first time: the award-winning Nigerian-British director Jenn Nkiru. For Yves Saint Laurent Beauté, Jenn Nkiru and Dua Lipa deliver the most epic LIBRE campaign ever, with a new cover song, George Michael’s fiery hymn to “Freedom!”. A woman’s fearless, exhilarating vision of a woman, […]