Paddy Power and VCCP have today launched a new campaign for Paddy Power Bingo with a special Drag Race twist, which gives customers the chance to drive away in a brand new Mini Cooper. Customers will need to correctly guess how many bingo balls can fit inside the car for a chance to win. Or, […]
A small business project powered by the Samsung Galaxy Note20
Over the last six months, tens of thousands of businesses in Israel have been affected by the coronavirus outbreak. So for the launch of the new Samsung Galaxy Note 20, Leo Burnett Israel decided to help 20 small businesses owners and connect them with the leading digital creators in Israel. We handed each of our […]
VCCP Health has further strengthened its client service team with the appointment of Sarah Verhoeff as Business Director. Sarah has over 20 years’ of experience in advertising, with a specialisation in the healthcare sector. Originally focused on the strategic alignment of professional and patient communications, Sarah has worked across dozens of therapy areas, via all […]
Independent brand agency, Design by Structure (Structure) has announced the appointments of Olly Chubb to the role of Strategy Director and Fara Darvill to the role of Growth Director this month. Chubb brings 15 years of experience to the agency, having led the strategy and a team at Portland, oversaw cultural insight at Mother, and […]
Stoptober campaign launched in partnership with leading respiratory and cancer charities in the UK.
● PHE launches Better Health – Stoptober campaign to encourage the nation’s 6.1 million smokers to put their lungs first and make a quit attempt this October
● The multi-media campaign will be supported through PR, social, radio, out of home and video on demand activity, which includes the release of a new creative which illustrates in a novel way the detrimental impact that smoking cigarettes has on our lungs
● Campaign is a cross-agency collaboration between freuds, M&C Saatchi, Wavemaker, OmniGOV, 23Red and Parkhouse agency.
This year the campaign, which sits under PHE’s new Better Healthbrand, is focusing on the improvement of lung health through quittingsmoking. Developed by M&C Saatchi, the new campaign employs a strikingmetaphor that references how smoking damages lungs and reminds smokersthat there is no better time to quit. The campaign, costing approximately £1million, will run across […]
Best performing businesses saw week-on-week revenues grew more than 50% from early April
Paid search marketing spend up by 50% since May
After an initial downturn, paid social marketing budgets now 15% higher than this time last year
Businesses increasing social marketing budgets during lockdown saw revenues more than double
UK e-commerce companies have seen significant growth, both in revenues and repeat orders since lockdown. Firms report average annual revenue increases of more than 15% since April in line with the shift to online retail. The study led by global M&A advisory firm Clearwater International and consumer data specialists Conjura analysed the financial performance of 21 mid-market UK e-commerce businesses ( […]
DFS, the UK’s largest sofa retailer and manufacturer, is launching Halo Luxe – an exclusive high-quality leather range of sofas and chairs. The campaign, called ‘The Art of Luxury Leather’, has been made by independent creative agency krow. To convey the sheer pleasure of touching a Halo Luxe piece, the film at the heart of the […]
YesAuto, the new online marketplace for new and used cars, is launching in Europe with an integrated brand campaign created by UNLIMITED agencies, TMW UNLIMITED and Fever UNLIMITED. Specialising in new and used car buying, user and expert reviews, and VR technology, YesAuto is a one-stop site that aims to put the enjoyment back into finding a […]
Wunderman Thompson Atlanta spearheads groundbreaking recruitment campaign for United States Marine Corps (USMC), targeting a new generation
Wunderman Thompson, a WPP agency, announced today a new 360-degree campaign launch for the United States Marine Corps (USMC), “Battle to Belong,” created to recruit a new generation of young people: Generation Z, a group that is both more connected and more isolated than any preceding generation due to technology. Bringing together content filmed on […]
To mark the return of the Premier League season, Irish bookmaker Paddy Power has launched a new TV-led campaign called ‘New normal. Same old football.’ The main spot which will air on U.K. and Irish television and in extended length online, features ex footballer Peter Crouch taking an optimistic view on the start of the […]