Award-Winning Agency and Legendary Production Company Collaborate on First Work for Royal Bank of Canada’s Golf Division
Battery, the L.A. based creative advertising agency that makes game changing campaigns for a variety of top global consumer brands, is collaborating with renowned production company Ridley Scott and Associates (RSA) on the launch of the agency’s first work for its client the Royal Bank of Canada Golf Division. Dustin Johnson, ranked #5 in the […]
• More than half of the UK (56%) value ‘togetherness’ more
• A third value material possessions less and 20% put less value on personal appearance
• 52% want to see brands treating employees fairly and 47% want to see them focusing more on sanitation and hygiene
A new study, conducted by creative, data and technology agency Wunderman Thompson UK, shows a shift in consumer values as a result of the coronavirus crisis. What has long been a macro trend from valuing material goods to rewarding experiences[1] has sped up, as a third of respondents say they value material possessions less vs. before […]
The Axe (Lynx in the UK) brand team has continued its collaboration with strategic partner PB Creative to reinvent Axe’s premium fragrance platform across all markets. With the rise in popularity of Eau de Toilette and After Shave variants in recent years and the positive impact they have had on the gifting market, the Axe […]
The Museum of Military Medicine (MMM) has hired London independent creative agency isobel as a brand partner, as it progresses its plans to build a new museum facility and medical innovation hub in Cardiff Bay. MMM are currently in an ambitious long-term transformation programme to relocate the museum from Keogh Barracks, near Aldershot, to Cardiff […]
· Since the start of lockdown, more than a third (36%) of regular exercisers are more active now than before
· 79% of runners say running is currently helping them feel saner and more in control and 65% of runners say its mental benefits outweigh any other form of physical exercise; and
· 73% of runners want to keep running as much as they are now after this pandemic ends
· To support this new-found love of running, ASICS announces the start of a series of initiatives aimed at helping the world run – both during the COVID-19 pandemic and beyond
Amidst the isolation of lockdown, the world has fallen in love with running – that is, according to the findings of a new, ongoing research study by ASICS. More importantly, the research shows nearly three-quarters of runners around the world plan to stick with their new exercise routine. The study, which ASICS is conducting to better […]
RB air care brand Air Wick has today launched a new marketing campaign extolling the mood-enhancing powers of essential oils. Brains in Bloom, created by Havas London, uses CGI to visualise ‘how calm feels’ and promotes Air Wick’s aromatherapy-at-home range, Essential Mist. The range offers affordable, pre-blended essential oils at the click of a switch, making the benefits […]
Conceptual and eye-catching animated TVC ‘Reflections’, created and produced by Builders Club, leads the globally popular e-bike brand’s first TVC
London-based creative production company, Builders Club and VanMoof, the globally celebrated Dutch brand for high performance e-bikes, launch the brand’s first TV commercial – ‘Reflections’. The campaign aims to convey the brand’s future-facing identity with a clear message – there is a new agenda for travel and commuting, it’s time for cleaner air and greener […]
Bricks and mortar footwear retailer Shoe Zone makes a seamless transition to a purely online business during the Covid-19 pandemic, resulting in engagement rates of 74% thanks to partnership with parcelLab
Coronavirus has changed the way UK consumers shop – perhaps forever. When it was announced that all non-essential retail stores must close from March 23rd, the UK’s bricks and mortar retail spend disappeared overnight. Many retailers who traditionally relied heavily on their high street stores for revenue had no choice but to instantly try to […]
Global socially-led creative agency We Are Social has appointed Rakesh Chadee as design director in the UK. At We Are Social, he will lead a 15-strong design team working with brands such as Netflix, Audi and Adidas. His focus will be on combining the creativity of design with human needs, resulting in seamless experiences for […]
RAPP UK has confirmed that Al Mackie, its Chief Creative Officer, will continue in that role at the agency, which is newly merged with Proximity London. Mackie, who joined RAPP in 2017 from Rapier, has since overseen award-winning work for clients. His appointment coincides with the decision of John Treacy, the Executive Creative Director of […]
