Newburyport agency Mechanica was faced with the challenge many agencies are similarly dealing with now: How could they produce a TV campaign for client Forcepoint when they couldn’t hire a crew, go on location or even leave their houses? Desperate for a way to still make creative content despite the stay-in-place restrictions, the Mechanica and Forcepoint teams went through […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Asana’s CMO, Dave King is precisely that. Q1) Give us a brief insight into your career so far? I spent the past decade leading marketing efforts for collaboration products for teams. “I joined […]
Sidhu to drive agency creative vision, curate creative talent and build transformational creative work as the agency repositions itself under CEO Steven Moy’s leadership.
Barbarian, the digital creative agency backed by Cheil Worldwide, have announced the appointment of Resh Sidhu to Executive Creative Director, effective immediately. In her role, Sidhu will be responsible for driving transformational creative work that delivers business impact across all of the agency’s clients. She will serve as a member of the Barbarian leadership team, […]
Beko, the international appliance brand has initiated a “Health Professionals Support Movement” for those who risk their lives in the frontline, fighting tirelessly the pandemic and staying separated from their loved ones for weeks on end. The project aims to fulfil the hygiene, nutrition and refreshment needs of the healthcare professionals around the world. The […]
The Big Issue offers hope as it highlights positive community- led stories in new distribution initiative App was designed by the team at Pugpig who offered pro-bono support Street sales for The Big Issue magazine have disappeared completely as a consequence of the UK lockdown
The Big Issue, in partnership with publishing platform, Pugpig, has launched a new app and digital edition to maximise sales and support vendors across the UK in the wake of the COVID-19 crisis. The Big Issue app offers existing and new readers a fresh platform by which to access the award-winning weekly publication as well […]
Guardian Labs is working with Carat and Vodafone on an extensive multimedia campaign to highlight how families can use technology to entertain, educate and bring them together during lockdown and beyond. In a deal brokered by Carat and The Story Lab, Vodafone’s ‘Keep Connected’ campaign will feature a range of content across the Guardian’s expansive […]
Two of Victoria’s most trusted brands, RACV and TAC, have joined together to educate parents around car booster seat safety. Parents are unknowingly putting their children at risk of serious injury by moving them out of a booster seat before it’s safe. Most think this can happen at 7 years of age. But in fact, […]
HYELM, a not-for-profit landlord seeking to address the shortage of affordable housing for young people working in London, has appointed The Lucre Group to handle its PR and communications. The news strengthens the search-savvy agency’s Home and Lifestyle division, which already encompasses work with leading household names such as Berkeley Homes and Mira Showers. Having […]
The LEGO Agency worked with A+C Studios in Margate to produce all the animated LEGO scenes, Highly Unlikely Productions in London to produce all the audio and secure VO talent as well as deliver finishing for TV broadcast, and We Are Social Studios in London to produce all motion graphics and supers. Scripting, editing and creative direction by The LEGO Agency team.
Launched over the Easter weekend, A+C Studios and The Lego Group joined forces to ask UK families to be heroic by staying at home, protecting the NHS and consequently, saving lives. Shot over three days, during isolation, this 90’ stop-motion animation was created by A+C Studios. Based in Margate, a small town on the southeast […]
Pearlfisher San Francisco created a new trial kit for leading accelerated learning system Osmo. The newly designed packaging extends Osmo’s revised brand strategy, visual identity and structure consultancy. To actively engage children in learning through play, Osmo merges tactile exploration with innovative technology. The brand’s amazing success as a product of choice with educators, parents […]