Manchester-based creative and digital agency, Access will be continuing its acclaimed work with the Welsh Government following its successful application to be a roster agency for the provision of digital services. Access has enjoyed a 10-year long relationship with the Welsh Government, during which time it has created a number of highly effective multi-channel campaigns […]
Kindred Agency launches a new film entitled ‘Straight Talking’ to help Korean car brand SsangYong promote their new mainstream petrol SUV. To cut through the regular clutter and create an advert that speaks directly to consumers, Kindred called on straight-talking hard man Vinnie Jones, allowing Vinnie to use his signature no-nonsense style to showcase the […]
P&O Ferries has launched a campaign tapping into the ongoing conversations around Brexit with a series of ads that will run in full page national press, high impact OOH, and social until 31st January, when the UK is scheduled to leave the EU. The campaign created by Publicis•Poke aims to approach the subject head-on by reminding […]
Creative agency M&C Saatchi and customer agency LIDA are to join forces to create a new, integrated creative agency which will sit at the heart of M&C Saatchi UK Group. The 225-strong agency will offer a broader range of skillsets including tech and innovation, partnership marketing, customer experience and data analytics. The newly merged agency will be led by […]
While music for pets isn’t an exact science, a new study from Spotify shows pet owners believe there is a true connection between their beloved animals and music. Because of this, Spotify is making it even easier to share your favorite music with your pets with Pet Playlists. Available Jan. 15, Pet Playlists is a […]
New research has shown a significant increase in M&A deal activity involving content production companies, more than doubling from 35 acquisitions globally in 2018 to 82 in 2019. In the last weeks of 2019 alone, Blackstone invested £100m for a minority stake in content development house HH Global and Tech Mahindra acquired retail content production […]
Almond Board Of California Launches Integrated Campaign To Fuel Demand For Almonds In The UK The Almond Board of California (ABC), a non-profit organisation representing California almond growers and handlers, is investing heavily in a new multi-year campaign titled, Do You Almond?, designed to fuel long-term demand for almonds in the UK market. As consumers […]
From multiverse exploration to anti-Instagram dining, “The Future 100” annual report looks ahead to the defining trends in consumer behaviour and innovation for 2020. As we head into a fresh decade, Wunderman Thompson Intelligence unveils “The Future 100” report. “The Future 100” helps readers prepare for emerging consumer behaviour with 100 original trend predictions from the Innovation Group. Split into […]
Customer Experience Leaders Must Deliver Gains That Justify Growing Budgets Customer experience (CX) efforts remain inconsistent in many organizations, but there are signs of greater commitment and execution for 2020, according to Gartner, Inc. Gartner’s 2019 Customer Experience Management Survey revealed that more than two-thirds of CX leaders expect budget increases in 2020 (see Figure […]
Publicis Health announced the appointment of Jennifer Shirley as President of Saatchi & Saatchi Wellness, effective immediately. Previously, Shirley spent 12 years in a variety of leadership roles within the Publicis network, including as Director of Client Services at Saatchi & Saatchi Wellness, and subsequently as General Manager at Publicis LifeBrands Medicus. Most recently she […]