Lucky Generals has promoted its joint-head of account management and Co-op lead Cressida Holmes-Smith to the position of Managing Director as it begins bringing through its next generation of leadership. Cressida has been with the agency for three years. In that time she has not only bedded in the complex Co-op account but also grown […]
Wunderman Thompson’s Robyn D’Arcy analyses the year’s ‘most depressing’ day and its role in 2021
An insight as obvious as Collins Dictionary’s word of the year being ‘lockdown’: 2020 was a struggle. It was the year we took to Google in droves to ask ‘what does unprecedented mean?’ and awkwardly flung the word into emails like never before. Our analysis found that levels of anger, sadness, fear and dread on […]
Branding and design consultancy Silk Pearce has collaborated with Royal Mail to develop a range of collectibles and gifts marking the 70th anniversary of founding of the UK’s National Parks. The UK’s National Parks were founded in the same post-war rebuilding effort as the NHS, and as the outcome of decades of public effort to […]
Today, Ebiquity plc world leaders in media investment analysis, announces the appointment of Paul Williamson as Managing Director of its North America business. Headquartered in New York, Paul will report to Nick Waters, CEO, and will join Ebiquity’s executive leadership team. Paul brings a stellar track record in global trading, investment, business strategy and growth […]
THE AGENCY WORKED WITH MODEL MAKER ANDY GENT AND DIRECTOR NOAH HARRIS TO CREATE A LIVING, BREATHING MODEL STREET AND ITS FANTASTICAL RESIDENTS FOR ITS LATEST TV CAMPAIGN
Following its appointment at the end of 2020, Creature London has launched its first TV campaign for life insurance company, Beagle Street. Insurance for Life: Beagle Street Life Insurance from Creature on Vimeo. The campaign, which goes live today (14.01) across TV, VOD, radio and social media, also premieres the brand’s new positioning, Insurance for Life, […]
The coronavirus pandemic has impacted brands and businesses in ways that we’d never have expected, but with everyone forced to adapt, it has left business owners with no choice but to rationalise and re-think their budgets. Whether they’ve had to cut down, or change their focus, almost all companies will have been affected by the current […]
Organisations must review their communication strategies to ensure they understand and appeal to increasing numbers of ethnic minorities in the UK
Over the last few decades, the UK has undergone a drastic cultural shift which has seen an increase in the number of ethnic minorities living in the UK, despite this, far too many companies are not adequately communicating with multicultural communities in the UK. According to integrated marketing agency, Mediareach, companies wishing to do business with […]
A BRAND EXPRESSION THAT UNITES AND INVITES
Making a difference to the creative industries’ gender balance needs everyone to be on board. So we needed to create a brand expression that united and invited everyone to contribute. Taxi Studio has long held a collaborative relationship with the West of England Design Forum (WEDF) since its establishment in 2006. When their insight and […]
Today Publicis Groupe BeNe announced the appointment of Eduardo Marques as Chief Creative Officer.
Eduardo, a Brazilian who has experience across international markets including US and Europe, has won 40 Cannes Lions, including 3 Grands Prix and a Titanium Lion. He has also won Black Pencils at D&AD and The One Show, during his time at 180 Los Angeles and Publicis Spain. Marques will divide his time between Netherlands and Belgium and will join […]
Last spring when the whole world went into lockdown, carbon dioxide emissions quickly plummeted. Although by June the emissions had already bounced back, this shows that change is possible with rapid and radical actions. Humans are however not wired to tackle complex and long-term threats, such as climate change, with such intensity.² To overcome this […]