In a crowded music festival setting, losing sight of friends is a common problem – but now there’s a solution. Spanish car manufacturer SEAT and experiential innovation agency Wildbytes, in collaboration with Google, have created an essential app for festival-goers. ‘SEAT Lost&Sound’ enables people to locate their friends using augmented reality. The app was unveiled […]
To celebrate the launch of Coca-Cola Energy, Coca-Cola Great Britain has launched a multi-million-pound fully integrated campaign that invites people to “Spread Your Positive Energy” and it kicked off with a flash mob in Piccadilly Circus and a takeover of the 02 over the bank holiday weekend. Taking place in front of the iconic Piccadilly […]
Brand design studio Without rebrands Savoir to re-establish its luxury credentials, focus on its core values of craft and comfort, and emphasise that good sleep is worth investing in. Savoir has been making the world’s finest beds since 1905, when it was set up to supply The Savoy Hotel in London. Each bed is custom-made in the […]
In 2019 there will be an all English final in both The Champions League (Spurs vs. Liverpool) and the Europa League (Arsenal vs. Chelsea). This is the first time in history that this has happened. The narrative of strength in diversity that is part of the UK teams’ story aligns perfectly with HSBC’s brand narrative […]
EDF Energy, one of the UK’s largest producer of low carbon electricity, is aiming to inspire an electric revolution to create a cleaner future with a new consumer campaign. ‘Generation Electric’ brings to life the concept of a growing movement of consumers whose relationship with energy is changing. The campaign signals a new brand position […]
Have you noticed that Stories in selfie mode are shown flipped and writing appears backwards? Well, Cristal and VMLY&R Peru have noticed that too, so they have developed CRISTALGRAM, a campaign designed to launch a special beer edition with a flipped label. So when you share your moments in today’s most popular platform, your stories […]
ROTHCO, part of Accenture Interactive, have created a short online film for energy provider, Electric Ireland to promote its involvement in the charity walk Darkness into Light. The film explores the story of an extraordinary couple who turned a devastating personal event into a worldwide movement for hope. Directed by Zak Razvi, the intimate short […]
Dentsu Aegis Network has announced that Michael Epstein will become CEO, Carat Global, reporting directly into Peter Huijboom, Global CEO Media & Performance and Global Clients. Michael will be based from New York, whilst spending time in London working with the Carat Global Leadership team. Michael joined Carat US in 2013 as its first Chief Strategy […]
The Flavor of Songs is the culmination of a six-month long study, where Tramontina – one of Brazil’s leading brands of cooking utensils—Spotify and J. Walter Thompson Brazil brought together neuroscientist Dr. Marcelo Costa, Head of the Neuroscience Department at the University of São Paulo, conductor João Rocha from the University of Kentucky, and Renato […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]