As we celebrate Earth Month, the Lebanese Basketball Federation used a pre-game tradition to draw attention to a critical issue. The Federation and VMLY&R, with nonprofit Jouzour Loubnan, raised awareness of the decline of cedar trees in Lebanon due to deforestation. The central image of the Lebanese national flag is a cedar tree. If you remove […]
Butcher’s Pet Care is kicking off their first brand campaign in five years as the brand re-positions itself as “the everyday choice in naturally nourishing food for dogs.” Developed by creative agency, LIFE, the TV campaign gives an intimate insight into the special bond that exists between owner and pet. The film captures beautiful everyday moments that […]
The Inside Ideas Group has announced a senior leadership team restructure within its digital agency, Dare, following its acquisition by martech company You & Mr Jones earlier this year. The move comes as part of a talent succession plan that bolsters both Dare’s and IIG’s capabilities, offering further alignment as the group settles into Y&MJ. […]
Mindshare has been appointed as Treatwell’s group media partner across all markets, following a competitive pitch. The win comes less than a year after Grow@Mindshare was appointed to handle Treatwell’s largest ever TV and VoD campaign in the UK in May 2018. The pitch was called by Treatwell in January, as the brand looked to consolidate both AV and Out-of-Home […]
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
Independent design studio, Studio Rodrigo, reveals a rebrand for Context Travel with an evolved brand strategy, positioning and identity to help the travel company share its walking tours with travelers who love to learn. The studio also unveils Context Travel’s new website, brand and marketing guidelines and work on web and digital acquisition strategies. The […]
BETC Paris presents a new international campaign for Total Excellium Fuels. In this ambitious production, we see the Total Excellium Fuel embodied by an army of super heroes with one mission – eliminate engine dirt, here represented by a horde of hideous and scabby old monsters. The film was directed by Simon McQuiod and produced […]
Members of the public visiting the Tower of London were treated to a jaw-dropping spectacle as the British Army’s Coldstream Guards performed a rendition of the Game of Thrones theme tune as the ‘Night’s Watch’ from the global TV phenomenon performed a unique military display. Emerging from the Bloody Tower at the Tower of London, […]
Creative agency Gretel reveals the strategy and design behind its rebrand of Nike ID as Nike By You, giving consumers the chance to co-create their own sportswear with the iconic label. This work by Gretel positions Nike for a future where technology is increasingly making bespoke sportswear accessible to all, and where consumers expect to […]
Award winning creative and production company, Twelve, announced its latest work for the Bobby Moore Fund’s seventh annual Football Shirt Friday. Taking place during Bowel Cancer Awareness Month, Football Shirt Friday encourages people across the UK to proudly wear their shirts on April 26thraise money to help fund life-saving bowel cancer research. Alongside researchers and […]