McVitie’s launched a comedy hero film for its new Jaffa Cakes Nibbles campaign, ‘Jaffa Whaaaaat?’, starring popular TV star Joey Essex. The integrated campaign sees McVitie’s pleading with Jaffa fans to help describe the new McVitie’s Jaffa Cakes Nibbles, which launched last month, after the brand confessed it had no idea what it had created. […]
Mindshare, part of WPP, announces the launch of its audience-first customer decisioning tool, DX. By leveraging user experience principles in its approach, DX is able to reveal much more nuanced decision-making behaviours than many industry frameworks, unlocking new avenues of growth for clients. The launch is in response to emerging changes that Mindshare is seeing […]
With home-shopping season upon us, StreetEasy has officially debuted its latest ad campaign, “There’s Only One City.” The 2019 campaign features an array of still photography depicting real-life scenes familiar to New Yorkers, paired with copy that highlights how these relatable, everyday moments are unique to life in this epic city. To us New Yorkers, […]
A new report from Adobe and Econsultancy, that surveyed nearly 13,000 professionals, reveals that European brands are prioritising the more effective and transparent use of data in 2019, across both IT and marketing departments. Respondents to the Digital Trends Report expect a greater focus on data management to help them reduce their reliance on walled […]
From February 2019, Aquafresh, one of the UK’s number one kids oral care brand, will be launching a year-long partnership with Disney Junior, the home of Disney’s best loved pre-school TV shows. The sponsorship package will span several touchpoints, from Disney Junior TV 10” short clips on popular shows, to YouTube advertising across Disney’s network […]
The acclaimed creative director is joining Plan.Net’s management team to further develop the agency group’s digital creation activities in Hamburg. Before moving to Plan.Net, Kutschinski was CCO Germany and Global Creative Leader Customer Engagement & Commerce at Ogilvy. Plan.Net is delighted to announce this new injection of creative power in Hamburg, where Michael Kutschinski is […]
PR and digital communications specialist, ROAD, has been appointed by speciality pharmaceutical company Theramex, to work on its osteoporosis therapy, Actonel GR. One in three women over 50 will experience an osteoporotic bone fracture. While early intervention with first-line bisphosphonate bone strengthening therapy will reduce the risk of fractures up to 50%, research shows a […]
Customer agency LIDA, part of the M&C Saatchi Group, has completed its management team line-up with the appointment of Cheil Worldwide’s Janie Rees as Chief Strategy Officer and the promotion of current Strategy Partner, James Calvert, to the position of Chief Data Officer. The announcement follows the recent launch of LIDA’s new proposition, ‘Make work […]
London’s Air Ambulance Charity, the service that treats thousands of critically injured patients in the capital annually, has appointed WPN Chameleon (WPNC) to develop a new TV fundraising campaign. Following a competitive pitch, the agency and charity are working together to develop a robust strategic development of London’s Air Ambulance Charity’s fundraising proposition, using WPNC’s […]
Mirum US has announced a series of promotions to support its continued growth across the country. David May, who was VP Client Engagement, has been promoted to SVP Sales and Marketing. David Painter, formerly Managing Director, Chicago, becomes Managing Director, Chicago, LA and Northwest Arkansas. The Chief Commerce Activation Officer role goes to Jay Mathew who […]