ELOQUII launches its exclusive collection of holiday dresses and separates with designer Jason Wu. In tandem with the collection launch, the brand, a trend-driven retailer for sizes 14+, and noted designer debuts their holiday campaign video. Directed by Vincent Peone, the film features model and body activist Paloma Elsesser. Under the direction of Vogue’s […]
Shopping centre owner intu has launched a new Christmas advert showing how its retailers come to the rescue in the search for impossible festive gifts. The 30-second film, named ‘The impossible gift’, tells the story of a duckling too young to fly who is finally able to soar into the clouds on Christmas morning, thanks […]
News UK has launched a real-time commercial content partnership with eBay, to deliver branded content reacting to the news agenda across The Times, The Sun and News UK’s owned digital platforms. The cross-title partnership deal will run from 5th November – 21st December and will target eBay’s three key audiences with relevant content: men aged […]
Mitchell & Ness continues to build its portfolio of licenses by announcing a new partnership with the National Collegiate Athletic Association (NCAA). The deal is in addition to existing license agreements with The National Basketball Association (NBA), National Football League (NFL) and MLS (Major League Soccer), which all enable the nostalgia brand to bring its […]
Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]
Cyance, a multi-award winning B2B customer behaviour technology company, has announced a partnership with Punch!, an account-based marketing agency. The relationship sees Punch! deploying the Cyance Nexus predictive marketing platform to support highly targeted and personalised marketing campaigns for their clients. The Nexus Behaviour Based Marketing Platform uses predictive analytics and machine learning technology to […]
Momentum Worldwide, the world’s leading global experiential advertising agency, has launched MomentumBi. A first-of-its-kind business intelligence platform that leverages artificial intelligence to ingest structured and unstructured data to provide real-time insights that inform, enhance and measure experiential advertising. As a cloud-based, cognitive platform with AI capabilities, MomentumBi correlates Momentum’s proprietary experiential data with sales, media, […]
Havas Group Media has tapped Bret Leece as its new Global Chief Data & Innovation Officer. Based in New York, Leece’s appointment to the newly created global role is effective immediately. Leece’s remit is to build useful data products and services, providing platforms for planning and buying of meaningful media. In this new role, Leece […]
We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier in 2018. Since launching the first Asia-Pacific We Are Social office in […]
To spread awareness on the Dubai Fitness Challenge 2018 (DFC) and encourage health and well-being across the Emirate, du created a motto: #WalkTheTalk, motivating its employees and inspiring the wider community to commit to the challenge and lead more active and healthy lives. To bring the idea to life, the brand, in association with […]