Mars, Incorporated have once again been named The FAB Brand / Marketer of The Year at the 21st edition of the prestigious The FAB Awards, bagging over 20 nominations across the various categories. The food and confectionery giant, who has won this title three-times before (including last year) since its introduction in 2013, will be […]
Manchester creative agency, LOVE, has unveiled its first packaging design for BrewDog since signing its innovative equity partnership deal with the brand earlier in 2019. The partnership sees LOVE acknowledging the fast-moving, start-up nature of BrewDog by taking equity in return for reducing agency fees on all design work across the brand’s spirit business – […]
Building on a long-standing agency-brand relationship, B&B Studio has created a fresh look and feel for Peppersmith, celebrating the natural ingredients and strong flavours of each product in the brand’s range of gum and mints. Since B&B created the original Peppersmith brand as a challenger to the mainstream gum category back in 2010, category and […]
Serviceplan Campaign has created a witty campaign for MAXIMAL G, the energy beverage of REWE Group. Titled ‘Be Maximal’, the unique campaign is aimed at Millennials. We all use up way too much energy in our daily lives, whether we’re at work, shopping, or even sleeping, everything we do uses energy and we need this […]
The new institutional film for the Dorina Foundation pays homage to the dot, highlighting its key role in enabling both sighted and visually impaired people to read. The first part of the film – minimalist and fully digital – portrays the dot as a punctuation mark. The second part – more tactile and fully analog […]
Wunderman Thompson UK is using 2019’s Mental Health Awareness Week (13 – 19 May) to encourage staff at its London offices to take 15-minute’ ad breaks’ over the course of the working day. The new initiative will be launched on Wednesday 15th May, with a programme of events running at both Greater London House and […]
Alzheimer’s Society, McCann Worldgroup in Europe, and MRM//McCann Frankfurt are launching My Carer, an Alexa Skill, created to help improve the lives of hundreds of thousands of people living with dementia in the UK. Globally dementia is expected to affect 50 million people by 2020. The cost of caring for dementia currently is $818 billion/£627billion. McCann developed the skill together […]
While most affordable hotels are bland and impersonal, Qbic celebrates individuality. Branding agency Ragged Edge partnered with Qbic to redefine their brand, creating a bold and distinctive platform with the power to bring their unique vision to life, all over Europe. “Qbic was already doing something remarkable. Our London and Amsterdam hotels were the greenest in their respective cities,” says […]
With the “Heroes of the Night” app, Beck’s is launching a new initiative in keeping with its brand claim “You make it legendary”. From now on, WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in the most unique way. In cooperation with comic […]
McDonald’s and Leo Burnett London have launched the latest instalment of the McCafé ‘We Could’ campaign to introduce the new Iced Latte, the latest addition to the McCafé coffee range. The campaign reinforces McDonald’s offering of ‘Great tasting coffee, simple’, positioning McCafé as the perfect solution for those people who just want a simple, great […]