Strategic leadership appointments reinforce Utiq’s investment in people and commitment to responsible digital marketing Utiq, the European AdTech company providing a Telco-powered infrastructure that leverages authentic, user-consented signals, today announces its regional expansion with the establishment of dedicated leadership for Southern Europe and the DACH region. Monica Rodriguez has been promoted to lead Utiq’s Southern Europe […]
UK anti-ad fraud group UKSAFC calls on the industry to look more closely at where ad budgets are being spent UKSAFC (The UK Stop Ad Funded Crime Group) is calling for advertising industry cooperation as it announces the launch of a consultation on a forthcoming initiative to tackle ad-funded crime and fraud. Ad fraud is a […]
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Brandon to support its continued growth and expand awareness and engagement for its premium pet nutrition […]
Whole Earth Foods is delighted to announce it has appointed St Luke’s as its lead creative agency without a pitch. Whole Earth’s owners KP Snacks handled an internal review of requirements, which led to the appointment of the agency. St Luke’s remit for Whole Earth will include brand strategy development and creation of all ATL and digital communications for the Whole […]
VeSync, a leading producer of smart-home products, today announced that it has appointed Joybyte as the lead influencer-marketing agency for one of its consumer brands, Etekcity. The appointment is noteworthy and timely as it marks a growing extension of Joybyte’s partnership with VeSync. The agency has been working with VeSync on several brands in its consumer portfolio—namely Levoit, Consori and Pawsync —since last […]
Charity works with agency partner AMV BBDO on poignant installation developed by Pixel Artworks and Collective Studios at London’s Outernet Domestic abuse charity Refuge is following up on its Make the World a Refuge campaign with a sea of red flags at London’s Outernet. The installation will feature quotes from domestic abuse survivors to highlight […]
To promote its upgraded range of products with a longer-lasting formula in perfume quality, Old Spice and the agency Burns have created a fantastical campaign that originates from a strong consumer tension: products out there don’t last through the day, or nearly as long as they promise. This campaign and the products new formula, challenges […]
New Creative Format Engages Audiences Across PubMatic’s Premium Supply SeenThis today announced a partnership with Exverus to power their Social Reach product with its streaming vertical video technology. Premier Protein is the first client to run this new product. SeenThis’ new ad format brings the engagement of social ads to the open web, delivering with […]
FotMob, the essential matchday football app, is once again set to revolutionise the way fans experience the highly sought after Sidemen Charity Match, providing professional-grade coverage for the 2025 edition at Wembley Stadium, delivering FotMob Player Ratings, together with live stats, automated graphics, and in-depth match analysis powered by Opta and Opta AI. Opta is the […]
Today, the leading premium global digital out of home (DOOH) supply-side platform, VIOOH, announced a new nationwide programmatic media owner partnership in France. Collaborating with French advertising network Turnadon, VIOOH has expanded its real-time trading offering across local programmatic DOOH (prDOOH). Specialising in DOOH, Turnadon captivates urban audiences with a high quality network of screens […]
