The rumour mill is in full swing about the future of Twitter’s hallmark character-limit as it sets it sights on jump starting user growth. If rumours are to be believed then Twitter is set to replace its trademark 140-character limit with a new function that will allow users to post tweets containing up to 10,000 […]
Forward Media, part of Havas Media Group, has appointed Tony Mattson as its Head of Strategy. He joins the agency this week from UM London where he worked for almost a decade, latterly as Managing Partner, Strategy. In his new role at Forward Media, the newest agency within the Havas Media Group stable, Mattson will […]
Many brands prefer to upload their videos directly to Facebook, according to data from quintly. YouTube videos only make up roughly one-quarter of all videos posted by brands on the social network. The research from quintly is based on a sample set of more than 1 million Facebook posts analyzed between July and November 2015, […]
In a significant move by the Victorian State Government, Public Transport Victoria now delivers all-night public transport on weekends in Melbourne. GPY&R Melbourne has created a campaign to launch the Night Network, showcasing how public transport can ‘Open Up Your Night’ and cementing Melbourne as the late-night capital of Australia. The Night Network launched on […]
BMW has appointed FCB Inferno to create its global xDrive campaign for the next winter season in 2016/2017. The global integrated campaign will run across a number of key markets and feature a completely through-the-line campaign from TVC, digital, retailer, CRM and social etc. FCB Inferno has worked with BMW since winning the UK account […]
Cheil Worldwide has hired McCann’s Richard Newman to drive growth for the ad agency network as regional chief growth officer. Newman was previously chief marketing officer for McCann, a role he has held since 2011. He will report to Aaron Lau, president of international, and CEO of Cheil Greater China. Lau stated in a press release: “We […]
Facebook-owned Oculus announced it is to begin accepting pre-orders for its virtual reality (VR) headset Rift, bringing renewed vigour to the sector as a host of competitors are also poised to unveil similar offerings at the Consumer Electronics Show (CES). A post on the company’s official blog announced that it is to begin accepting pre-orders from […]
The City of New York, in partnership with technology consortium CityBridge, has announced ambitious plans to replace 7,500 existing payphones with wi-fi hotspots around the city, providing locals and tourists with free, superfast connectivity. The LinkNYC project emerged from a call for proposals made by Mayor Bill de Blasio’s administration in 2014, looking for ways […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/snsdyvideodownload.mp4[/KGVID] For some, driving has lost its romance, stopped being fun, and has often become boring routine, spoilt by traffic congestion. BMW makes driving fun again by reminding people what true driving pleasure feels like: dynamic, responsive and exciting. A real-life Snake Game (just like the classic arcade game, enjoyed by Millions of […]
Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]