Created by the independent agency Burns, ‘Unbelievably Cool: It Can Only Be Old Spice’ demonstrates how the instant cooling sensation of Cold Spice antiperspirant helps consumers stay confident and fresh Tough situations demand confidence – but as body temperature peaks and sweat breaks out, uncertainties and insecurities can creep in. To help consumers keep cool […]
Toyota launches Battery-Electric Vehicle in new pan-European campaign. Toyota, in collaboration with T&P, have launched a pan-European 360-degree campaign for the all-electric Toyota C-HR+. Starting in March 2026, this campaign introduces the Toyota C-HR+ as the “jewel in the crown” of Toyota’s new all-electric SUV lineup, highlighting the confidence and style associated with driving a […]
Partnership marketing platform strengthens its approach in the German-speaking region, helping brands integrate cross-channel partnerships, with a focus on financial services impact.com, the world’s leading commerce partnership marketing platform, today announced the appointment of Hakan Özal as Director Sales DACH, supporting the company’s continued growth across Germany, Austria, and Switzerland. Özal will lead sales strategy […]
Strategic Growth Across the Hospitality Vertical Complemented by New Creative-Media Alliance with Questus Net Conversion is redefining the trajectory of the modern agency, proving that sustainable scale comes from strategic versatility rather than a one-size-fits-all approach. Over the last six months, the agency has accelerated its growth by evolving from a specialized analytics partner to a […]
Carmichael Lynch announced today the appointment of Brynna Aylward as chief creative officer (CCO), marking a bold new chapter for the storied integrated agency. The adam&eveDDB and GUT Toronto veteran joins at a pivotal point of momentum for the agency as it continues to transform how brands connect with culture and drive business growth. In […]
O2 unveils an innovative new campaign to spotlight the launch of its satellite-to-mobile service Today, O2 and its creative agency of record VCCP are unveiling a bold new integrated campaign that celebrates the launch of O2’s brand new satellite-to-mobile service, O2 Satellite. In an exciting first in Europe, O2 is paving the way as the first provider to launch satellite […]
Creative agency AMV BBDO has created a humorous campaign for kitchen roll brand Plenty, owned by global hygiene and health company Essity, that shows us that there are two types of people in the world: the messy and the clean. And usually, they end up together. A hero TV spot is a playful, musical number […]
For World Down Syndrome Day 2026, CoorDown presents the international awareness campaign created in collaboration with the New York agency SMALL. What happens when words about disability are used as insults or to make people laugh? The problem is not simply the use of “one wrong word”. The deeper issue is the ableist imagery that […]
Created to promote energy awareness in younger generations, ‘Goodnight Light’ aims to change the narrative around the common childhood fear of darkness When it comes to childhood fears, nyctophobia – aka being scared of the dark – is one of the most common. Who knows what might be hiding under the bed, behind a curtain […]
While Mother’s Day remains a big moment in the calendar for the majority of families in the UK, new research shows that not everyone will be celebrating this year – with 1 in 8 admitting they won’t be buying their mum a gift at all. Findings from online polls of nearly 1,500 consumers across Facebook, […]